Erica Howard

About

I have a knack for bringing structure to fast-moving environments, turning complex marketing challenges into clear, scalable strategies. With 14+ years of experience in B2B and B2C marketing, I have led company-wide marketing strategies, driving demand generation, brand growth, and multi-channel execution across SaaS, publishing, and academia. I joined Great Expectations at a pivotal moment, leading the rebrand from Superconductive while helping to build the marketing function from the ground up. In my time there, I helped establish a 0 to 1 demand generation pipeline, launched a new website that generated ~20,000 visitors in one month, and executed multi-channel campaigns across email, paid ads (Google, LinkedIn, Reddit), organic social (LinkedIn, Twitter), and content marketing that brought in MQLs. Throughout my career, I have managed $2M+ budgets, built and led global teams, and optimized workflows that increased project efficiency by 20%. I thrive at the intersection of strategy, creativity, and data, leveraging marketing automation, performance analytics, and branding to drive measurable impact. Whether it's refining lead acquisition, improving conversion rates, or optimizing go-to-market strategies, I bring a data-driven, results-oriented approach to every challenge. Currently exploring opportunities in growth marketing, marketing operations, and demand generation. Let's connect! Skills I use and areas I work in: Marketing Strategy & Operations | Demand Generation | Branding & Rebranding | Marketing Automation | Digital Advertising | Lifecycle Marketing | Social Media Strategy | Cross-Functional Team Leadership | Vendor & Budget Management | Performance Analytics Tech I know inside and out: Asana, Trello, Monday.com, Jira, HubSpot, Salesforce, Google Analytics, SEMRush, PostHog, Looker, Contentful CMS, Wistia, Smartlead, Buffer, Figma, Canva, Adobe Creative Suite, WordPress, G-Suite, Microsoft Office, Hootsuite

Education

• UCLA Anderson School of ManagementMaster of Business Administration (M.B.A.)
• Mount Saint Mary's UniversityBachelor’s Degree, English, Math

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