Lin Leung

Lin Leung

VP of Marketing & Product Marketing | GTM Strategist for B2B/B2C/DTC | Helping Brands Own Their Story & Connect The Dots to Revenue Growth

15 yrs experience · Irvine, CA · 20-30 hrs/week

About

I’m an award-winning global marketing executive with 15+ years of experience driving $300M+ in annual revenue growth across SaaS, tech, mobility, and CPG, from high-growth startups to global enterprises. I specialize in full-funnel and product marketing, orchestrating GTM strategies and brand positioning that connect products with customers and deliver predictable scale by architecting PLG and enterprise motions across multiple product lines, ensuring marketing drives measurable business outcomes. I thrive in the “in-between” spaces, the fluid in the growth engine, aligning cross-functional teams, turning complexity into stories that land, and building systems that scale. Whether launching a product, optimizing a funnel, or developing a high-performing team, I create clarity and resilience that position organizations for long-term growth. At my core, I believe in delivering marketing that earns trust, creates experiences that resonate with customers, and fuel growth that leaves a lasting impact. Let’s discuss your next growth challenge.

Skills

Adobe Creative CloudAdobe Creative SuiteAdobe IllustratorBrand DevelopmentBrand ManagementBrand StrategyBrandingBudgetingBusiness StrategyCRMCampaign ManagementCampaign MarketingCommunicationCompetitive AnalysisConsultingContent CreationContent DevelopmentContent ManagementContent StrategyCopywritingCreative MarketingCreative StrategyCross-functional collaborationCustomer AnalyticsData AnalysisDigital MarketingEvent ManagementEvent MarketingGlobal MarketingGo-to-market StrategyGroup LeadershipGrowthGrowth MarketingHubSpotIntegrated MarketingLead GenerationLeadershipManagementMarket AnalysisMarket ResearchMarketingMarketing AnalyticsMarketing StrategyMessaging StrategyPaid AdsPartnership ManagementProduct MarketingPublic RelationsSaaSSales CopySales ManagementSalesforceSocial Media MarketingStart-upsSurvey DesignTeam ManagementWebsite ManagementWebsites

Education

  • University of San DiegoBachelor in Business Administration, Marketing and Minor in International Business
  • UCLA ExtensionProject Management

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