Erica Lee Sanders-Ricketts

About

Passionate about bringing ideas, people, and communities together. I help mission-driven entrepreneurs grow through strategy, storytelling, and connection, drawing on a career spent helping businesses, nonprofits, and innovators share their stories, engage their communities, and expand their impact.

Experience

• Communications & Marketing Consultant · Inspire & Convey2014-08-01 –

  Helping small businesses and nonprofits with a focus on community and social good, identify their customers and communicate with them effectively to increase engagement, trust, and sales.

• Program & Operations Manager · Rally | Social Enterprise Accelerator2022-01-01 –

  Oversight on day-to-day operations, program delivery, and communications for Rally’s accelerator, supporting early-stage social entrepreneurs through cohort programming, events, and strategic partnerships.

• Marketing Brands Manager · LunaFit2020-11-01 – 2023-05-01

  Managing the day-to-day and overarching marketing initiatives and strategies.

• Marketing and Communications Coordinator · Ronald McDonald House Charities of Central Florida2018-12-01 – 2020-05-01

  Developed campaigns to increase mission awareness, donor participation, and overall donations.

• Sales and Marketing Manager · Hilton2014-01-01 – 2018-12-01

  Spearheaded all outreach and marketing efforts for multiple brand hotel properties. With a heightened focus on securing and attracting group and event travel.

• Assistant Teacher · Florida International University2017-01-01 – 2018-08-01

  Supported 5 academic professors, their students and courses: Hospitality Marketing, Hospitality Law, Personal Empowerment, International business management, and Landscape Architecture.

• Event Marketing Assistant Manager · Sky Zone2012-03-01 – 2014-01-01

  Managed all in-house and outreach events. Developed marketing and operational strategies to effectively attract, secure, and process clients.

Education

• Florida International UniversityMaster of Science - MS, Marketing- Global Communications
• Florida International UniversityBachelor of Science - BS, Hospitality Meeting and Event Planning
• Valencia CollegeAssociate of Arts (A.A.), Hospitality Administration/Management

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