Erik Cocks

About

Seasoned growth and marketing leader with over three decades of experience driving ROI for B2B, B2C, agency, and franchise networks. Expertise in fractional CMO engagements, growth marketing, brand strategy, and data-driven performance. Proven ability to lead cross-functional teams and scale programs across paid media, SEO, content, and lifecycle campaigns.

Experience

• Fractional CMO · Ampliar Advertising & Marketing09-01-2022 –

  Lead marketing strategy and execution for multiple clients, focusing on growth, performance marketing, and cross-functional collaboration.

• Marketing Director (Growth & Acquisition Lead) · HealthInsurance.com04-01-2019 – 09-01-2022

  Directed marketing initiatives across paid media, SEO, content, and lifecycle campaigns to drive growth.

• Director of Marketing / Fractional CMO to Franchisees · Arthur Ruttenburg Luxury Homes01-01-2014 – 04-01-2019

  Built and scaled marketing programs for franchisees across channels and markets.

• Senior Account Executive · BBDO Worldwide07-01-2006 – 01-01-2014

  Led client campaigns and managed high-impact advertising initiatives across multiple verticals.

• Marketing Director · Winstar Communications1998 – 1998

  Collaborated with sales teams to optimize lead quality and drove significant regional market penetration.

• Senior Marketing Manager · Charter Behavioral Health1993 – 1993

  Developed and executed the organization’s inaugural national advertising campaign with a $20M budget; increased new patient inquiries by ~25% within six months.

• Account Manager · Tinsley Advertising1990 – 1990

  Supported account management and campaign execution across clients.

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