Erika Torres

About

As the Founder of 85th & Park Inc., we don't just provide creative marketing solutions; we are architects of compelling stories that spark meaningful connections. Through a passion for innovation and a commitment to excellence, we ensure every project we touch leaves a lasting impact, transforming visions into realities. As the driving force behind strategic communication, branding, and public relations efforts, I specialize in turning ideas into extraordinary results. With over a decade of experience, I’ve helped organizations elevate their brand narratives, engage audiences, and create unforgettable experiences. My expertise spans media partnerships, community engagement, and integrated campaigns, always with the goal of building and enhancing brands that resonate. Whether through crafting tailored PR strategies or leading dynamic marketing initiatives, I’m dedicated to helping brands grow, thrive, and stand out in a crowded marketplace.

Experience

• Chief Executive Officer · 85th & Park Inc.2020-12-01 –

  At 85th & Park Inc., a dynamic communications and marketing agency dedicated to helping brands thrive through strategic innovation, creative solutions, and impactful storytelling. Specialize in Digital Marketing, Brand Strategy & Development, Content Creation, Public Relations, Experimental Marketing, and Advertising.

• President of Communications and Strategic Partnerships · CULTRHAUS2025-10-01 –
• V.P. of Communications & Strategic Partnerships · CULTRHAUS2025-01-01 –
• Senior Executive Publicist · CMPR Inc2020-12-01 – 2023-05-01

  Talent, Media Relations, Sponsorship Acquisition

• Digital Marketing Fellowship · COOP2022-02-01 – 2022-06-01

  Committing 200+ hours to learn digital marketing such as SEO, SEM, paid social, and media planning. Collaborating with 16 apprentices to plan and execute digital strategies for a client project. Tools Used: Google Analytics, Microsoft Excel, Google Docs & Sheets, Zoom, Slack.

• Digital Marketing Apprenticeship · Kepler2022-03-01 – 2022-05-01

  Ran live social campaign in Google Ads for a client with experience creating a media plan, audience targeting, and campaign set up & launch with a team of 4 apprentices. Ran mock search campaign in Google Ads by determining keyword optimizations, campaign set up in Google platform, and outlining a launch plan. Presented to a panel of senior marketing executives around campaign performance, optimizations and client recommendations. Collaborated with a team of marketing experts to build out client digital strategy. Tools Used: Facebook Ads, Google Ads, Microsoft Excel, Google Docs & Sheets, Zoom, Asana, Slack.

• Senior Publicist · A Rothschild & Co2014-01-01 – 2021-03-01

Education

• CUNY School of Professional StudiesCommunication and Media
• Kepler AcademyDigital Marketing
• COOP Careers FellowshipDigital Marketing

Similar talent on Pangea

Aliyah H.CEO | Media & PR SpecialistQueens, NYEmily F.Driving Growth For Mission-Driven Organizations With Strategic Partnerships & Digital Marketing Prowess (Paid Search, Paid Social, Email, Content Marketing) | Writer | #Cyclist #InnovativeProblemSolver #CODANew York, NYBabi O.Marketing / Comms Manager | Content, Product, & Brand Strategist | Proven Lead Generation + Growth | Ex-McKinsey, Ralph LaurenTymel Y.Creative Director | Experiential Video Specialist