Tymel Y.

About

With a robust background in marketing, communications, and business development, I am the Owner and Creative Director of Raised Media Co., a premier NYC-based agency specializing in experiential video production and commercial photography. I hold a Certification in Marketing and Communications from NYU School of Professional Studies and an Associate's Degree in Business Administration and Management from Kingsborough Community College. My career highlights include leading content strategy and photography at East End Yovth, enhancing brand engagement through compelling visuals. I have also served as Business Development Manager for Madgex, Director of Business Development at WNET New York Public Media, and Enterprise Business Development at LocalVox. My expertise lies in crafting captivating visual stories and developing strategic partnerships, helping brands stand out in competitive markets.

Experience

• Owner / Creative Director · Raised Media Co.11-01-2018

  Raised Media Co. is a leading NYC-based agency specializing in experiential video production and commercial photography. We serve brands of all sizes globally, with a focus on events, hospitality, education, fashion, festivals, music videos, and corporate content. Our team crafts compelling visual stories that captivate and engage, helping your brand stand out in a crowded marketplace.

• Director of Content and Photography · East End Yovth05-01-2022 – 04-01-2023

  Developed and executed a comprehensive content strategy that significantly elevated the brand's presence and engagement rates on social media channels. Led a talented team of creatives in producing compelling visuals and narratives that resonated with our audience, effectively highlighting the organization's mission and impact. Captured authentic moments through both scripted and unscripted photography and videography, ensuring a genuine representation of the community we serve. Utilized analytics tools to monitor, analyze, and report on content performance, drawing insights to continually refine our content strategy for better engagement and reach. Fostered partnerships with local artists, businesses, and community leaders to broaden our reach and create a rich, community-centric narrative.

• Business Development Manager - North America · Madgex08-01-2019 – 11-01-2020

  Madgex provides software used by many of the world's most successful, well-known brands, offering a full range of tools needed to run a profitable online recruitment business. The technology is built on a foundation of user research and the latest tech developments to give the best results for jobseekers, employers, recruiters, and owners.

• Director, Business Development (Web Solutions) · WNET New York Public Media01-01-2016 – 01-01-2017

  WNET is the parent company of THIRTEEN and WLIW21 and operator of NJTV, bringing quality arts, education, and public affairs programming to over 5 million viewers each week. WNET produces and presents acclaimed PBS series and provides tools for educators that bring compelling content to life in the classroom and at home.

• Enterprise Business Development · LocalVox - A Vivial Company01-01-2012 – 01-01-2016

  LocalVox is a local, social & mobile marketing platform that helps local businesses market themselves online across a network of publishers, social media, search, mobile, email newsletters, and their own website. The platform simplifies online marketing for local merchants, allowing them to focus on their business while maximizing the value of Internet marketing.

Education

• NYU School of Professional StudiesCertification, Marketing and Communications
• Kingsborough Community CollegeAssociate's Degree, Business Administration and Management, General | Broadcasting

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