Erin Freeman

About

As a dedicated Social Media Specialist, I blend my skills in digital marketing strategy, content creation, and community engagement to drive meaningful growth. With a deep understanding of social media dynamics, I help brands connect authentically with their audience, building vibrant online communities. As a Social Media Specialist at Pieces for Developers, I drove significant follower growth and enhanced brand visibility through strategic content creation and influencer partnerships. My experience is marked by a strong ability to analyze data and craft strategic campaigns that resonate with target audiences.

Experience

• Social Media Specialist · Pieces for Developers05-01-2024 – 09-01-2024

  Achieved significant follower growth across 6+ platforms in a year by producing brand content with platform-specific optimizations and influencer content partnerships. Cultivated an active online developer community, increasing brand visibility and daily mentions through organic and paid Dev Rel initiatives, resulting in lead conversion to active product users. Developed branded visuals, video clips, and strategic campaigns to drive users through the funnel beyond awareness, informed by user journey analysis and data-driven insights.

• Growth Intern · Pieces for Developers05-01-2023 – 05-01-2024

  Optimized blogs in markdown and web copy through SEO research, elevating search rankings. Increased existing social media followers by at least 2-6x and launched on new platforms by developing cohesive brand messaging and design elements to drive brand awareness within the online developer space. Produced engaging video content and branded visuals, maintaining an active media presence and elevating the brand's voice with strategic messaging tailored to resonate with the developer audience.

• Creative Consultant · Miami University01-01-2024 – 02-01-2024

  Entrepreneurship (ESP) 461 Consulting Capstone Course - San Francisco, CA and Oxford, OH. Produced over 200 hours of collaborative work in 3 weeks, innovating the movie theater experience, through research, data analysis, and problem-solving strategies, resulting in client endorsement for implementation.

Education

• Miami UniversityStrategic Communications & Entrepreneurship

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