Erin Parish

About

Need help turning an idea into a product, prototype, or customer-ready solution? I help organizations move from ideas to execution by combining product strategy with AI-assisted development. Whether you need someone to define a roadmap, organize a backlog, validate customer needs, build an MVP, or create a customer-facing application, I bring structure, clarity, and momentum to your project. My background includes healthcare SaaS product management, customer discovery, roadmap strategy, requirements definition, workflow optimization, and launch planning. I also build applications using AI-assisted development tools, including Replit, allowing me to rapidly prototype solutions, test ideas, and deliver working products without lengthy development cycles. I enjoy helping startups and small businesses validate ideas, improve customer experiences, and bring practical solutions to life. My goal is to build products that make people's lives a little easier while helping businesses move faster and make smarter product decisions. Available for fractional product management, AI product development, rapid prototyping, and consulting engagements up to 10 hours per week.

Experience

• Product Manager · symplr09-01-2024

  Leading product strategy and launch execution of Provider Portal, a provider application management solution within symplr’s healthcare credentialing platform. Key Achievements • Turned around delivery performance for a long-stalled healthcare SaaS product, enabling release of three years of accumulated code and technical debt while restoring predictable delivery and on-time sprint execution. • Uncovered a critical architecture gap affecting multi-facility credentialing workflows, redirecting the roadmap to protect the product’s core value proposition. • Triaged and prioritized 100+ pre-launch defects, resolving performance and workflow blockers that enabled onboarding of early adopter customers. Product Strategy & Execution • Coordinating release planning across multiple dependent products with 6–9 month integration timelines to support a predictable quarterly release cadence. • Leading the early adopter rollout, partnering directly with customers and internal teams to capture real-world workflow insights that inform product improvements and roadmap decisions. • Introduced defect governance and backlog standards to prevent unresolved defect accumulation and improve engineering focus. AI & Operational Innovation • Selected to participate in symplr’s Generative AI committee, contributing to evaluation of AI-enabled workflow and operational improvement opportunities across the organization. • Leveraged generative AI tools, including Amazon Bedrock and Aha! AI capabilities, to accelerate product discovery, workflow analysis, roadmap communication, backlog refinement, and release planning across complex healthcare initiatives. • Developed AI-assisted planning templates and mentored team members on practical AI workflows that improved requirements definition, scenario analysis, and cross-functional alignment.

• Product Manager · ShiftMed08-01-2022 – 09-01-2024

  Owned the facility credentialing experience for a healthcare staffing platform connecting healthcare facilities with qualified nurses and CNAs for per diem shift coverage. Responsible for credentialing workflows across mobile, web, and operational platforms. • Contributed to product enhancements supporting a new healthcare facility market segment generating $15M+ in revenue. • Owned product discovery, requirements definition, and feature prioritization for credentialing workflows across mobile, web, and operational platforms. • Translated complex healthcare staffing and credentialing workflows into scalable product solutions, partnering closely with engineering and business stakeholders to deliver customer value. • Led cross-functional planning and dependency management for credentialing initiatives spanning multiple product teams and shared platform components. • Partnered with SMEs, stakeholders, and internal teams to identify workflow challenges, validate opportunities, and inform product direction for credentialing workflows. • Delivered regular product demonstrations and release communications to support organizational alignment, adoption, and operational readiness.

• Product Manager · symplr01-01-2022 – 08-01-2022

  Managed symplr Payer, a healthcare contracting and credentialing solution supporting mainly health plans and payer organizations. Responsible for roadmap planning, customer discovery, and product enhancements that balanced regulatory requirements, customer needs, and business objectives. • Oversaw planning and delivery of product enhancements supporting 500+ B2B healthcare compliance customers, ensuring reliability, regulatory alignment, and customer satisfaction. • Conducted market research, surveys, and customer interviews to inform roadmap priorities and validate product hypotheses. • Partnered with customers and internal stakeholders to translate workflow needs into high-value product features that improved usability and customer adoption. • Introduced structured roadmap and planning practices, improving cross-team coordination and reducing last-minute delivery disruptions. • Evaluated a legacy product serving ~90 customers, leading research and stakeholder analysis that informed the strategy to migrate users to a modernized platform. • Identified delivery and resourcing risks early and advocated for strategic adjustments to maintain product quality and delivery timelines.

• Customer Success Representative · symplr03-01-2020 – 01-01-2022

  Supported healthcare organizations using symplr Payer and symplr Provider solutions, partnering with customers to drive adoption, retention, and successful use of healthcare compliance and credentialing products. Served as a strategic customer advocate while collaborating with internal teams to identify workflow challenges, support product improvements, and strengthen customer outcomes. • Managed a $1.5M annual recurring revenue (ARR) customer portfolio, maintaining a 91.67% retention rate through proactive engagement and issue resolution. • Drove revenue growth by generating 27% of the team’s closed/won business leads, directly contributing to upsell and renewal success. • Built and optimized Salesforce dashboards, reports, and data lists to increase visibility into customer health metrics and operational performance. • Maintained customer health documentation, enabling continuity of service and improving long-term customer satisfaction. • Onboarded and trained new team members in Salesforce workflows and customer engagement best practices, strengthening overall team performance.

• Manager, Membership · Powell Gardens01-01-2020 – 03-01-2020

  Led membership operations and growth initiatives for a nonprofit botanical garden, focusing on membership strategy, process improvement, and operational efficiency. • Developed a data-driven growth strategy for the membership program, later implemented by department leadership. • Streamlined administrative workflows through automation and process redesign, reducing weekly processing time from 8 hours to 1.5 hours and shortening an annual project timeline from 3 weeks to 8 hours.

• Coordinator, Special Events · Powell Gardens02-01-2018 – 01-01-2020

  Managed wedding and special event programs for a nonprofit botanical garden, overseeing sales, customer experience, operational planning, event execution, and a team of event assistants. • Revitalized a struggling wedding events program, driving 52% year-over-year revenue growth. • Built sales pipeline processes, trained and supervised event assistants, and improved lead conversion while supporting execution of 90+ events annually.

• Marketing Strategist/Partner · High Plains Nutrition05-01-2016 – 05-01-2018

  Conducted market research, business analysis, and commercialization planning for an emerging pet nutrition venture.

• Teacher · Duncan Academy East04-01-2015 – 09-01-2016

  Provided classroom instruction and supervision for preschool and school-age children in a licensed childcare environment.

• Owner · Caring Touch Massage, LLC08-01-2006 – 12-01-2016

  Founded and operated a therapeutic massage practice, growing the business from a solo operation to a four-room facility and leading a team of massage therapists. • Managed marketing, staffing, customer experience, payroll, bookkeeping, and business operations while maintaining revenue performance approximately 40% above local market benchmarks.

Education

• Park UniversityMaster of Science, Information Systems and Business Analytics
• Park UniversityBachelor of Science, Marketing & Psychology (Interdisciplinary Studies)

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