Erin Riggers

Erin Riggers

Experienced Founder & Principal Analyst in Digital Marketing and E-commerce

28 yrs experience · Houston, TX · <10 hrs/week

About

I am a tenured data analyst specializing in digital marketing, analytics, and e-commerce. I help businesses better understand their audience and improve conversion rates. With 28+ years of experience in data analysis, software development, technical architecture, and engineering team leadership, I am proficient in industry-leading digital marketing and e-commerce platforms. I've managed projects for clients such as Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine. My services include complex quantitative data analysis, advanced tracking implementation, analytics platform auditing, and design of custom-branded dashboards. I am an expert in platforms like Google Analytics, Google Tag Manager, and Adobe Analytics, and proficient with CMS & e-commerce platforms like WordPress and Shopify.

Skills

Analytical ThinkingAnalyticsBigQueryData AnalysisData CleansingData MiningData VisualizationGoogle AnalyicsGoogle Data StudioGoogle Tag ManagerGoogle Webmaster ToolsMarketingQualitative AnalysisQuantitative AnalyticsSEOSQLWeb Analytics

Experience

  • Founder & Principal Data Analyst · Queen Bee Digital2001-01-01 –

    Independent digital marketing technology consultancy and white label freelancer for clients, including WPP, DDB, Microsoft, T-Mobile, Upwork, Sparks, Glassdoor, Epik Media, Coalition, Confluent, Trinchero Family Estates, CDK Global, CloudPaper, Disruptive Advertising, Brandaction Agency, Avenge Digital, KLM Creative, Tappan Collective, Softstar Shoes.

  • UI Architect · T-Mobile2018-07-01 – 2019-01-01

    UX design and client-side architecture for new consumer-facing and internal T-Mobile Business applications as part of company-wide re-brand effort.

  • Software Development Manager · Amazon2017-05-01 – 2018-05-01

    Managed team of SDEs through technical discovery, architecture and implementation of a new AWS platform offering.

  • Engineering Lead · Mentor Creative Group2016-03-01 – 2017-04-01

    Led all technical aspects for prospective and existing clients, including staffing, technical discovery, application development, and technical project leadership.

  • Presentation Layer Architect · Razorfish2011-06-01 – 2015-07-01

    Responsible for presentation layer architecture, development and technical leadership for high-profile clients of Razorfish. Involved in solution design, programming, client engagement, and team leadership.

  • Front End Web Developer · REI2011-03-01 – 2011-06-01

    Performance tuned rei.com to produce better search engine rankings for online store. Implemented Microformats and evaluated code for inefficiencies.

  • UX Developer · Group Health2010-04-01 – 2011-01-01

    Assisted in migration of 7 web properties from legacy platforms to a new Java Spring based platform. Introduced automation web services to eliminate manual processes.

  • Web Developer · Real Networks2009-03-01 – 2010-04-01

    Front end feature development for consumer website properties owned by Real Network's professional services group. Transitioned from legacy CMS to new, Spring based services.

  • Sr Web Developer · Speakeasy, a Best Buy Company2008-03-01 – 2009-02-01

    Led front end implementation efforts for Speakeasy Voice, a residential VOIP service. Worked with UX team to create cohesive user experiences.

  • Front End Developer · Rhapsody / RollingStone.com2007-06-01 – 2008-02-01

    Developed new features and pages for RollingStone.com. Implemented social networking services using Pluck's JavaScript API.

  • Lead Web Developer & UX Designer · T-Mobile2017-07-01 – 2019-01-01

    UI Architect & UX Designer at T-Mobile.

  • Web Developer & UX Designer · Digital Railroad2014-04-01 – 2015-07-01

    Web Developer & UX Designer for Digital Railroad.

  • Web Developer & UX Designer · Real Networks2009-04-01 – 2010-04-01

    Web Developer & UX Designer for Real Networks.

  • Lead Web Developer & UX Designer · Shopnow.com1999-08-01 – 2001-01-01

    Development Lead for Shopnow.com.

  • Web Developer & UX Designer · Sierra Online1997-01-01 – 1998-04-01

    Web Developer for Sierra Online.

  • Web Developer & UX Designer · Medius Interactive1997-01-01 – 1998-04-01

    Frontend Web Developer for Medius Interactive.

Education

  • Bellevue CollegePMI Project Management Certification

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