Erin Tucci

About

Erin Tucci is a seasoned UX Designer with a robust background in entrepreneurship, innovation, and design thinking. She holds a Master of Science in Entrepreneurship & Innovation from the University of San Francisco and has further honed her skills at Stanford University and Johnson & Wales University. Currently, Erin is a UX Designer for the San Jose Sharks, where she has significantly increased mobile app views and streamlined user experiences. She also owns Erin Tucci Designs, scaling her product reach across North America. Previously, Erin was a Marketing Associate at Baffle, Inc., where she led successful website redesigns and marketing campaigns. Her expertise spans user experience design, digital media, and strategic marketing.

Experience

• UX Designer · San Jose Sharks01-01-2022

  Increased 2022 NHL Draft mobile app views by 740% (37,000 views) by designing a compelling homepage takeover experience. Built four websites over two years with a focus on being WCAG 2.1 compliant and creates a seamless experience. Simplified the user experience in our mobile app by reducing the number of personas from five to three to streamline internal efforts and provide a more focused information architecture for users. Created two unique member portals that provide a personalized app experience and offer centralization for ticket access, account information and more. Designed an app experience for sharks games that featured live stats and unique activations for theme nights with the goal of growing our audience and reinforcing that Hockey is For Everyone.

• Owner, Designer · Erin Tucci Designs09-01-2020

  Fueled the production and shipment of over 4,000 products across North America, crafting over 200 distinctive designs. Scaled our product reach by entering the wholesale market in 2022, with placements in over 20 stores nationwide.

• Marketing Associate · Baffle, Inc.01-01-2020 – 01-01-2022

  Collaborated with cross-functional teams to conceptualize and implement a website redesign, resulting in significant traffic and download growth. Boosted blog subscribers by 2.5x year-over-year and tripled demo requests through strategic efforts. Enhanced lead management within HubSpot by implementing workflows, reports, and properties to organize over 10,000 leads efficiently. Spearheaded a multi-channel content promotion campaign for webinars, resulting in a significant 70% increase in registrations. Successfully grew website traffic by 18.9% in just three months through strategic social media expansion and email optimization initiatives that improved open and click-through rates. Edited and uploaded blog posts to the WordPress site, ensuring high-quality content for the audience. Created product pages and materials to enhance the user experience. Built targeted email lists and crafted compelling emails within HubSpot. Tracked data across various platforms to gain insights and improve marketing strategies. Designed engaging print and digital materials for event promotion and communication.

Education

• University of San FranciscoMaster of Science - MS, Entrepreneurship & Innovation
• Stanford UniversityHasso Plattner Institute of Design at Stanford, Design Thinking
• Johnson & Wales UniversityJohnson & Wales University, B. S. Graphic Design & Digital Media
• Los Gatos High School

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