Etosha Dawson

About

Project management professional with experience leading cross-functional, end-to-end projects across digital and print marketing, healthcare education programs, and university admissions. Skilled in integrating SEO, Paid Media, Data Analytics, and UX into project delivery, with strong focus on budget/finance tracking, agile workflows, stakeholder alignment, and client relationship management.

Experience

• Freelance Senior Project Manager · Saatchi & Saatchi Wellness – Brand: Abbvie06-01-2025 – 08-31-2025

  ● Leading cross-functional teams in the development and execution of global social and digital campaigns for Audible, spanning 10+ markets and 30+ social channels (Instagram, Facebook, YouTube, TikTok, etc.) for pharma-brands. ● Manages end-to-end project lifecycles including scope definition, resource planning, creative development, scheduling, and budgeting, ensuring delivery of work that meets or exceeds expectations. ● Facilitates agile-based workflows and coordinate multi-discipline collaboration between creative, strategy, data, and production teams. ● Implements structured communication and project planning processes to ensure alignment and accountability across internal and client teams. ● Generates detailed project plans, financial tracking reports, and reconciliation documents to maintain high transparency and budget accuracy. ● Cultivates strong client relationships and contribute to project pitches and strategy sessions to drive client growth and satisfaction. ● Direct global social media transformation efforts, aligning creative content with market-specific needs and business objectives. ● Serve as a champion for operational efficiency, creative problem solving, and quality assurance across complex marketing deliverables.

• Freelance Project Manager · ModoModo07-01-2024 – 02-28-2025

  Brands: Northside Health, GL.CK, Mueller, Powerside, Equifax ● Lead the strategic planning and execution of large-scale digital and print initiatives, integrating advanced SEO, Paid Media, Data Analytics, and UX strategies to deliver exceptional results. ● Oversaw the development and maintenance of high-level status reports, ensuring seamless communication between executive stakeholders, cross-functional teams, and clients. ● Defined and enforces project scopes, timelines, and budgets, providing strategic guidance on resource allocation and workload prioritization. ● Utilized advanced project management platforms to optimize resource planning, tracking, and performance metrics. ● Partnered with Business Development teams to shape digital project pitches, ensuring alignment with organizational goals and client expectations. ● Streamlined feedback and approval processes using digital routing platforms to ensure timely decision-making and project advancement. ● Aligned cross-functional teams with organizational objectives, driving the successful delivery of milestones while ensuring adherence to timelines, budgets, and quality standards.

• Associate Project Manager · FCBCURE07-01-2023 – 07-31-2024

  Brand: Edwards Life Science ● Orchestrated end-to-end management of digital and print projects, integrating SEO, Paid Media, Data Analytics, and UX strategies to achieve optimal results. ● Generated and maintained internal status reports, fostering effective communication with cross-functional teams and clients. ● Developed and managed project timelines, providing guidance on estimates and scopes of work. ● Utilized digital project management platforms for resource allocation and tracking. ● Collaborated with New Business on digital project pitches and managed daily coordination and workflow. ● Facilitated digital routing platforms for feedback and approvals. ● Prioritized tasks, communicated milestones, and ensured adherence to project timelines and quality standards.

• Associate Project Manager · Juice Pharma - NY07-01-2022 – 07-31-2023

  BRAND: ALKERMESE ● Led digital projects and print in collaboration with design/creative teams, integrating SEO, Paid Media, Data Analytics, and UX principles for innovative solutions. ● Crafted effective digital marketing campaigns, understanding the digital landscape and audience. ● Worked with senior staff and brand managers to align digital projects with objectives, budget, and deadlines. ● Created and revised digital project estimates, managing digital project plans. ● Contributed to digital brand strategy for improved outcomes across multiple projects. ● Coordinated with agency and client tech contacts to optimize digital presentation logistics.

• Clinical Project Manager · Mount Sinai - NY06-01-2019 – 07-31-2022

  ● Developed and implemented digital communication strategies for the Diabetic Education pilot program, incorporating SEO, Paid Media, Data Analytics, and UX considerations. ● Manages daily clinical and administrative operations for the department. ● Continuously develops new methods to improve service delivery while working with key stakeholders to troubleshoot problem areas. ● Completes projects promptly that have a direct impact on saving patients’ lives.

• Admissions Project Manager · Columbia University - NY12-01-2018 – 07-31-2019

  ● Evaluated prospective applicants and provided necessary feedback for admissions decisions to Graduate Engineering program. ● Created communications for promotion of special events (e.g., graduation) ● Managed multiple platforms for internal and external communications (department chairs, professors, and students) ● Orchestrated recruitment fairs to enhance mission / brand awareness and highlight services ● Planned recruitment events for prospective students and increased applicant pool for admission by 20%

• Project Manager · University of Massachusetts - MA02-01-2017 – 08-31-2018

  ● Supervised daily operations for Patient Access services in conjunction with multiple clinical and surgical departments ● Maintained fiscal budget and expenditures ● Advised administrative management on data reports and operational workflow changes. ● Managed budgets, appointment scheduling, employee and event itineraries and accounts to improve productivity initiatives. ● Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel

• Senior Project Manager · Saatchi and Saatchi06-01-2025

Education

• Florida International UniversityBachelor’s, Marketing

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