Eva Tang
Grown companies from pre-revenue to $30M ARR. First marketer at VC-backed companies x2. Big proponent of Jobs-to-be-done.
10 yrs experience · Toronto, ON · <10 hrs/week
About
My skill set can be summed up as 1) understanding the customer in a really deep way 2) finding creative, scalable ways to grow that fit in the VC-funded world. I've used voicemails, snail mail + digital badges, and now leveraged AI + UGC to scale marketplaces and SaaS products.
Skills
Experience
- Head of Marketing · Practice01-01-2022
- Scaling SEO traffic by 55x in 8 months. More importantly, growing trials and customers from that traffic. - All product marketing, positioning, messaging through JTBD. - Expanding into new verticals.
- Director of Product Marketing / Product Manager · Precision Nutrition11-01-2015 – 12-01-2021
SaaS Product Manager from zero to launch - $6m ARR. Responsible for GTM of our largest revenue products. Added new products and rev streams.
- Growth Manager · Opencare07-01-2013 – 11-01-2015
- 20% sustainable user growth month over month. - Grew 4000 doctors to 120,000 doctors on the platform in 24 months. - Launched and executed the first free to paid strategy, $0 to $10,000 MRR in 3 months. - Scalable White Hat SEO Strategies that led to 195 #1 positions for competitive keywords.
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