Fabio Salhuana

About

With a Master of Business Administration in Marketing & Media Management from Lynn University and a Bachelor's Degree in Marketing from Florida State University, this professional has a strong educational background. They also hold an Associate's degree from Tallahassee Community College. Their experience includes roles such as Sr. Paid Media Specialist at 2U, where they managed paid media campaigns and strategies, and Sr. Digital Strategy Coordinator at Cendyn, where they managed client budgets, analyzed results, and developed advanced forecasting and benchmarking. Their expertise includes managing overall client budgets, analyzing advertising data, and deriving actionable insights. With a focus on digital marketing and strategy, they have honed their skills in campaign management, budget allocation, and data analysis.

Experience

• Sr. Paid Media Specialist · 2U05-01-2021

  Responsible for managing paid media campaigns and strategies at 2U.

• Sr. Digital Strategy Coordinator · Cendyn06-01-2019 – 05-01-2021

  Managed approximately $3.62M in overall client budget, across 49 properties. QA'd all campaigns and communicated with AdOps to ensure setup is accurate and campaigns are running with no issues. Utilized DCM and DFA platform to pull all necessary reports for clients on a monthly basis. Managed client budgets and pacing to fulfill allocated funds for specific timeframes. Analyzed results and derived actionable insights/takeaways, applying them to the clients' campaigns. Identified correlations in advertising data, developing insights which stem from the causes within the clients' monthly reports. Developed advanced forecasting and benchmarking for internal and client use. Developed new strategy trainings showcasing internal processes, communicating and demonstrating to the rest of the team.

Education

• Lynn UniversityMaster of Business Administration (M.B.A.), Marketing & Media Management
• Florida State University - College of BusinessBachelors Degree, Marketing
• Tallahassee Community CollegeAssociate's degree

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