Farhad Raza

About

Hi, I’m Farhad, a social media marketing specialist who’s all about creating genuine, high-impact growth on LinkedIn and beyond. With experience in web3 projects and gaming industries, my approach has led clients to achieve over 900K impressions in two weeks and add 5K+ followers in just three months—all from a mix of creativity, timing, and strategy. I’m not just posting content; I’m building connections. My goal is to help brands create a voice that resonates and reaches people meaningfully. Here’s a quick rundown of what I focus on: • Crafting content that actually sparks conversation • Creating brand recognition and growing engaged communities • Delivering detailed reports that track progress and find new opportunities • Consistently refining and optimizing strategies for lasting results With an eye for detail and a strong design background, I make sure every post tells a story that aligns with your brand. Whether you’re looking to optimize your LinkedIn or create a full social media strategy, I’m here to help you elevate your online presence. Ready to make your brand stand out? Let’s connect!

Experience

• Social Media Lead · Web3 MetaHype2024-12-01 –

  Leading a team of graphic designers and content creators to enhance web3 projects' social media presence and engage with a wider audience. Developed and implemented social media strategies to increase brand awareness and drive user engagement for Web3 MetaHype. Managed social media campaigns across various platforms to promote web3 projects and drive traffic to the company's website.

• Social Media Marketing Lead · Devsarch2024-02-01 – 2024-12-01

  As Social Media Marketing Lead at Devsarch, I oversee social media strategies and execution across various platforms to increase brand awareness, drive inbound leads, and optimize community engagement. I manage paid ad campaigns, content creation, and SEO to maximize visibility and grow the company’s online presence. Key Achievements: → Executed social media strategies that resulted in 5K+ impressions within 3 months, enhancing brand visibility. → Generated 4 inbound leads from LinkedIn by optimizing profiles and content strategies. → Led content creation efforts, producing high-quality visuals, graphics, and videos to boost user engagement. → Strengthened brand presence by implementing SEO and targeted social media content. → Revamped the website and online branding to align with social media growth, improving conversion rates.

• Social Media Lead · InvoGames2023-10-01 – 2024-04-01

  • Develop and execute social media marketing strategies for various social media channels, including text, images, and videos • Schedule and publish content consistently across platforms using social media management tools • Monitor and engage with audience comments, messages, and mentions • Plan and execute social media campaigns and promotions • Analyze social media performance using analytics tools and provide regular reports to inform future strategies • Stay current with social media trends, platform updates, and industry news • Collaborate with the content, SEO, and design teams to enhance social media efforts • Continuously refine social media strategies and tactics to drive growth and engagement

• Social Media Manager · InvoGames2022-10-01 – 2023-12-01

  As Social Media Manager, I designed and implemented effective social media strategies, paid ad campaigns, and community-building activities. My role was to drive engagement, increase inbound leads, and optimize brand visibility across multiple platforms. Key Achievements: → Developed social media strategies resulting in 3,000+ followers and 50K+ impressions per month. → Secured 3 inbound leads and increased brand awareness through organic and paid content. → Boosted LinkedIn personal profile followers by 10K+ through personal branding efforts and content creation. → Revamped the website and created consistent branding, improving the company’s digital footprint and marketing outreach. → Built engaged online communities, helping generate over $5,000 in new business through digital platforms.

• Digital Marketing Executive · Narsun Studios2021-02-01 – 2022-10-01

  As a Social Media Executive, I was responsible for managing social media platforms, creating digital strategies, running paid advertisements, and building strong online communities. I also handled influencer partnerships and content creation. Key Achievements: → Developed strategies that led to 50K+ impressions per month and 2,000+ visitors per month. → Managed social media profiles, increasing engagement and brand visibility. → Built online communities of 15K+ members on Twitter and 20K+ members on Discord. → Onboarded 4 strategic partners and 2 influencers to expand the company's digital reach. → Led graphic designing and video editing for social media content.

• Marketing Intern · One Life Apparel (Pvt.) Ltd.2020-10-01 – 2020-11-01

  I was working as marketing intern at ONE CLOTHING BRAND and it was a great experience of seeing things in depth and working in a friendly environment. Being an intern my responsibilities were; -Creating Brand Image (keeping relevancy of brand's message and image at every platform). -Competitor Analysis (a deep analysis of competitors account, finding their strengths, weaknesses and opportunities for us) -New marketing platform (What our target market is doing and where they are spending most of their time and picking out that platform to reach our audience) -Event management (During my internship period I was appointed to manage all the activities of the shoot day) -Customer Relationship Management (Understanding every customer separately and handling his queries accordingly).

Education

• University Of Central PunjabMaster of Business Administration - MBA, Marketing
• University Of Central PunjabBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

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