Felicia Ferrell

About

I partner with growing organizations as a Fractional People & Culture Advisor, helping leaders navigate the people side of growth with clarity, confidence, and structure. With over 17 years of experience in HR leadership, I work alongside founders, executives, and leadership teams who are scaling but feeling the strain of people challenges such as high turnover, unprepared managers, inconsistent hiring, and culture starting to drift. I serve as a trusted advisor, guiding leadership decisions, strengthening people systems, and helping organizations build teams that can grow without burning out. What I Advise On: • Leadership and manager effectiveness • Talent and hiring strategy • Employee relations and performance management • Culture alignment and engagement • HR operations, compliance, and risk reduction I’m known for bringing a calm, strategic, and people-centered approach to complex situations, helping leaders address issues early instead of reacting to crises later. I work on a fractional, retainer-based model, providing senior-level people leadership without the cost or commitment of a full-time executive. Who I Work With: • Founder-led and growing organizations • Nonprofits and mission-driven teams • Companies navigating growth, change, or leadership transitions I am also a Certified Emotional Intelligence Practitioner, which informs my approach to leadership, communication, and culture. If your organization is growing and the people side feels heavier than it should, let’s talk.

Experience

• Fractional People & Culture Advisor · Felicia Ferrell Advisory11-01-2025

  Through Felicia Ferrell Advisory, I partner with growing organizations as a Fractional People & Culture Advisor, providing senior-level people leadership without the need for a full-time executive. I work closely with founders and leadership teams to align people strategy with business objectives, offering trusted guidance on leadership effectiveness, employee relations, talent strategy, and organizational culture. In this advisory capacity, I help leaders navigate complex people decisions, strengthen management capability, and build scalable people systems that support sustainable growth. My work is rooted in clarity, trust, and strategic partnership supporting organizations through growth, transition, and change while balancing business performance, employee experience, and risk management.

• Independent Contractor · Uber11-01-2023

  Independent Contractor role during a professional transition period, maintaining flexibility while building an advisory practice and supporting clients.

• Financial Service Advisor · Fidelity Investments05-01-2025 – 11-01-2025

  In this role, I served as a trusted advisor to employees and stakeholders on retirement and financial benefit programs, providing guidance on 401(k) plans, pension benefits, and long-term financial planning considerations. I partnered with individuals to help them understand their options, make informed decisions, and navigate complex retirement processes with clarity and confidence. Through consultative conversations and a strong focus on education, I supported employees in aligning their retirement choices with their personal and professional goals, while ensuring accuracy, compliance, and consistency with plan guidelines. This role strengthened my ability to translate complex financial and benefits information into clear, actionable guidance reinforcing trust, financial confidence, and informed decision-making.

• Senior Human Resources Recruiter · Brink’s Inc01-01-2021 – 01-01-2023

  In this role, I aligned HR strategy and services with our overarching business objectives by forging strong relationships across various functions, ensuring our strategies offered integrated solutions tailored to each unique need. As a trusted SME consultant on HR matters, I guided leadership on initiatives critical for attracting, developing, and retaining top-tier talent, solidifying our position as a leading employer. Through the implementation of standardized workflows and adherence to HR business partnership best practices, I significantly streamlined our processes, reducing outstanding requisitions by 90% within just 5 months, demonstrating the power of efficiency and strategic planning in HR.

• Leadership Development Consultant | HR Recruiting Manager · LeadHer In Heels01-01-2019 – 01-01-2021

  As a consultant to leadership on pivotal HR projects, I played a key role in aligning leadership performance with our strategic objectives, driving the achievement of our organization-wide goals. By leveraging HR data, I generated insights and analyzed trends, formulating actionable strategies that enhanced HR practices and bolstered leadership engagement. Furthermore, I spearheaded the development and implementation of an inclusive hiring playbook, leading change management efforts for inclusive practices, collaborating with key stakeholders, and cultivating a diverse talent pipeline.

Education

• Wayland Baptist UniversityBachelor of Business Administration - BBA, Human Resource Management

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