Felipe Rosas Licht

About

With a diverse educational background and extensive experience in product design, I have honed my skills in creating user-centric solutions. I hold a Bachelor's Degree in Modern Languages from Universidad EAN and am pursuing a Master in Information Design & Data Visualization at SHIFTA by ELISAVA. My career began with a strong foundation in graphic design from Universidad Jorge Tadeo Lozano. I have served as a Lead Product Designer at Traxporta, where I managed the development of a TMS and led design efforts across multiple products. My freelance work with Turtle involved redesigning an iPad app, significantly enhancing user satisfaction. As a Senior Product Designer at Distilled Strategy, I contributed to strategic product development. Additionally, I have mentored aspiring designers at Designlab, guiding them into the tech industry. My expertise spans product management, user research, and web design, reflecting a commitment to innovation and excellence in design.

Experience

• Lead Product Designer · Traxporta12-01-2023

  Managed the development of a TMS from scratch, creating and maintaining the design system for all products. Led the design for multiple products, including Driver’s App, Carriers Platform, and innovation projects. Supervised design efforts across various products, ensuring consistency and alignment. Led design best practices such as 1:1s, design critiques, and cross-team collaboration. Defined and adapted tone and voice through localization for diverse audiences.

• Freelance Product Designer · Turtle11-01-2024 – 12-01-2024

  Redesigned an iPad app from scratch in two months, delivering a complete design system and improved UX/UI. The result was enhanced user satisfaction and engagement.

• Senior Product Designer · Distilled Strategy03-01-2023 – 08-01-2024

  As a Senior Product Designer, contributed to the design and development of strategic products, ensuring alignment with company goals and enhancing user experience.

• Mentor · Designlab01-01-2021 – 01-01-2024

  As a mentor at the UX/UI Bootcamp at Design Lab, I empower students with zero experience to enter the technology industry. Through weekly sessions and a generalist approach, I guide them on their journey to becoming proficient UX/UI designers. My mission is to provide a supportive and inclusive environment for students to grow and succeed in their careers.

• Product Designer · Catalog03-01-2022 – 02-01-2023

  As a Product Designer, contributed to the design and development of user-centric products, enhancing user experience and satisfaction.

Education

• Universidad EANBachelor’s Degree in Modern Languages, Applied Linguistics
• SHIFTA by ELISAVAMaster in Information Design & Data Visualization, Design and Applied Arts
• CoderhouseProduct Management
• Brother Ad SchoolSummer School
• Universidad Jorge Tadeo LozanoDiseñador Grafico, Diseño Editorial
• PlatziCurso de Liderazgo y Gestión de Proyectos para Diseñadores, Diseño gráfico
• PlatziUser Research
• Flux AcademyWebflow Masterclass

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