Florian Kretschmann

About

Latest Projects: Tide Banking • Checkout.com • Bose • Samsung • Accor Hotels • Expedia • Adobe • GoPro • Tinder • AWS Amazon Web Services • Canon • Uber • Mövenpick Hotels •Henkel • Nespresso • Lionsgate • Dr.Oetker • London Tourism • Ferrero • Captain Morgan • Granini • Volvic • Airport Frankfurt • Gordons • ServiceNow I love to create and consult Marketing & Advertising Agencies, B2B & B2C Companies across the categories (TravelTech, finTech, web3, SaaS, tourism, banking, e-commerce, artificial intelligence, aviation,, finance, automotive, fashion, lifestyle, consumer electronics & goods) to communicate with their audience in a highly creative and truly authentic way to connect in the real world and extended realities like the #metaverse and voice assistants. • I CREATE innovative Brand Content, Texts, AI Voice Assistants, Ideas, Campaigns, Screenplays, Concepts, Presentations, Strategies, Stories & Solutions. • I CONSULT in Brand & Corporate Communication, Digital & Social Media Marketing, Events, PR.

Experience

• Language Specialist – AI Trainer · Invisible Technologies08-01-2025

  As a Language Specialist – AI Trainer, likely responsible for training AI models, improving language processing capabilities, and ensuring high-quality language outputs.

• Freelance Marketing & Communication Specialist, Copywriter03-01-2006

  Excited about creative communications, telling stories to create emotions and relevance between brands and humans. Worked as a Communication Specialist and Marketing Consultant for FinTech, Travel, and SaaS Companies. Creator and Creative Copywriter of Samsung's Voice Assistant BIXBY, Copywriter and strategic Content Developer for companies and international advertising agencies, Translator, Transcreator, Screenwriter, Voice Artist, and Voice Director.

• Marketing & Communication Manager · Checkout.com06-01-2022 – 04-01-2024

  Helped Checkout.com thrive in the DACH market by managing and creating content to achieve new marketing goals. Led localization and creation of Marketing and Communication solutions. Managed content development and planning of Go-To-Market web product launches. Orchestrated project planning, managed design quality assurance, and collaborated with teams. Managed strategic interview creations and implemented new brand ToV.

• Freelance Senior Copywriter and Voice Assistant Lead · RWS Group08-01-2018 – 03-01-2024

  Consulted on the creation and localization of Samsung's AI BIXBY. Wrote and reviewed dialogues for the Voice assistant in the DACH market. Assured content quality management and testing.

• Freelance Senior Copywriter, Translator, Localization, SEO Writer · RWS Group05-01-2017 – 03-01-2024

  Worked with clients like Adobe, Accor Hotels, AWS, JLL Investment, Canon, Expedia, GoPro, Gordon’s, ServiceNow, PROS, Tinder, Uber. Provided Creative Direction, Content Management, Copywriting, and Commercial Voice Direction.

Education

• RheinMain University of Applied SciencesBachelor of Arts (B.A.), Visual Communication & Marketing

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