Cecilia Proietti-Franceschilli

About

I’m a B2B SaaS marketer specialized in technical and product-led companies, with hands-on experience turning complex products into clear narratives that resonate with engineers, operators, and decision-makers. I work content-first, design full campaign architectures (from social to long-form to webinars), and frequently ghostwrite thought leadership for founders and technical leaders on LinkedIn. I’ve worked remotely with distributed teams across Europe and the US and am comfortable collaborating asynchronously or within US time zones.

Experience

• Freelance Marketing for Music and Performance industry · various companies08-01-2023
• Marketing Lead · AiSight (then Sensirion Connected Solutions)03-01-2020 – 07-01-2024

  Responsible for leading the AiSight Marketing Team. Defined strategy for marketing efforts in the DACH region, Italy, and Spain. Supervised management and development of the AiSight Brand. Coordinated marketing projects including content creation, social media, search engine marketing, email marketing, sponsoring, merchandising, international coordination, market research, new media and channels, exhibitions, and trade marketing. Responsible for all product materials and communication strategies.

• Marketing & Production · Encore! Musicals Berlin e.V.04-01-2022

  Volunteered as Marketing and Producer, collaborating to bring to the stage productions such as 'The Wedding Singer' (2023) and 'Musical Through The Ages' (2022).

• Intern · Italian Embassy in Berlin01-01-2019 – 05-01-2019

  Developed online content for public diplomacy through social media channels. Contributed to organizing events such as Berlinale and Gualtiero Marchesi - World Tour della Cucina Italiana. Supported the Cultural and Economic department with research and briefings on Italian-German cooperation.

• Board Member · Erasmus Student Network Roma LUISS07-01-2017 – 07-01-2018

  Managed social media presence and communication. Planned and realized events for +400 Erasmus students and organized group trips for more than 50 students across Italy. Developed leadership, event management, and advertising skills.

• Marketing Lead · Sensation Connected Solutions03-01-2020 – 08-01-2024

  -I managed the Marketing Team of 3 FTEs, 2 interns, 3 freelancers. -I directed the rebranding to “Sensirion Connected Solutions”, together with website migration and strategic adjustments. I managed the Predictive Maintenance product brand and all its strategic planning and results. -I created and scaled efficient multi-channel launch and growth strategy for both brands. -I managed the presence of the brands at relevant international tradeshows. -I oversaw the content localization through Europe and expansion to the US market. -I managed the budgets and monitor through performance KPIs. -I built and developed all marketing strategies and channels.

Education

• Luiss Guido Carli UniversityMaster's degree, Management, Entrepreneurship and Innovation
• University of Exeter Business SchoolErasmus Semester, Management
• Luiss Guido Carli UniversityBachelor's degree, Economics and Management
• Liceo Classico Gabriele D'AnnunzioHigh School Diploma

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