Forrest Johnson

About

I’m a content strategist with experience in editorial, community management, and acquisitions. I specialize in influencer marketing in the personal al development and professional development space, helping businesses grow their reach and presence through real stories from real people. I’ve recruited and guided hundreds of creators to create video content and developed influencer marketing campaigns. My goal is to ensure that every piece of content informs, inspires, and reflects the way people actually consume information today. Outside of work, I enjoy playing tennis and frisbee golf, watching film festival favorites, and playing Dungeons & Dragons.

Experience

• Acquisitions & Content Ops Manager · Madecraft02-01-2022 – 08-01-2025

  -Managed end-to-end acquisition pipeline for subject-matter experts and creators, from outreach to onboarding. -Standardized operations for identifying content gaps and sourcing talent, building repeatable acquisition workflows. -Negotiated agreements and coordinated cross-functional teams to launch new courses on schedule. -Designed scalable systems for tracking outreach, contracts, and deliverables — reducing cycle times by 30%.

Education

• York UniversityDoctor of Philosophy (ABD), Humanities
• York UniversityMaster of Arts - MA, Humanities
• Lee UniversityHistory and Humanities, History and Humanities

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