Franco Falaschi

About

Principal Product Manager and AI & SaaS product leader with a decade of cross-functional experience across startups and scale-ups. Specializes in product discovery, vision, and strategy—turning complex problems into validated solutions that balance user needs, business impact, and technical feasibility. Background spanning developer and product design enables success in lean, ambiguous environments; has led 0→1 launches, scaled design/research operations, and owned product strategy across multiple growth stages.

Experience

• Principal Product Manager · Wynter06-01-2024

  • Owned product vision and roadmap for an AI-first B2B platform, leading a remote team of 5 engineers and 3 contractors. • Launched multiple AI-powered features end-to-end (discovery → delivery), contributing to 27% increase in activation. • Partnered directly with CEO to define product strategy, success metrics, and quarterly priorities. • Implemented continuous discovery and feedback loops, reducing iteration cycles by 42.5%.

• Principal Product Designer · Gondi.xyz11-01-2022 – 08-01-2023

  • Led early-stage discovery and validated 3 MVPs, driving a strategic pivot toward product–market fit. • Conducted 25+ user interviews, defining the product’s core value proposition. • Owned early go-to-market experiments in collaboration with founders and engineering.

• Sr. Product Designer · FactoryFix01-01-2022 – 10-01-2022

  • Led discovery and prototyping for candidate search, doubling feature usage (+100%). • Improved company–candidate connections by +23% through flow and positioning optimisation.

• Head of Product Design · Paisanos08-01-2020 – 12-01-2021

  • Scaled the design team from 5 to 20+ designers, defining processes, standards, and career paths. • Built scalable design operations supporting multiple teams and products. • Mentored senior and junior designers, increasing team autonomy and delivery speed.Led the successful growth of the team, expanding it from 5 to over 20 skilled UX and UI designers.

• Lead UX Researcher · AyerViernes03-01-2020 – 12-01-2021

  • Led a Research team for international clients like Facebook, Amway and Spotify. • Conducted over 10 qualitative studies in multiple countries with live English translation, interviewing over 100 participants. • Taught the UX-PM Certification for the UX Alliance.

• UX Manager · IT Resources11-01-2018 – 07-01-2020

  • Established and led a team of 13 UX Designers, providing mentorship and fostering a culture of User Experience excellence within the company. • Led user research initiatives and facilitated engaging Design Thinking workshops, driving a user-centered approach to product development and innovation. • Raised ux maturity by providing in-house workshops.

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