Emily Reed

About

Entrepreneurial, mission-driven, and collaborative product leader with over 20 years of experience in SaaS startups and large enterprises, building impactful experiences to drive customer and business value. Passionate about deeply understanding customers, bringing cross-functional teams together to solve complex problems in novel ways, and fostering a culture of curiosity, relentless optimism, and high ambition. Experienced in B2B and B2C, AI-driven platforms, and digital transformation.

Experience

• Principal Product Manager · SeekOut2022 – 2024

  Defined and launched 0 to 1 AI-driven HR platform with cross-functional team; earned 49.2 NPS and $4M in first year. Led vision, strategy, roadmap, customer research, market analysis, KPIs, requirements, prioritization, and delivery. Grew engagement 15% by analyzing qualitative and quantitative data, and leading experimentation and iteration. Established cross-functional team to improve velocity and collaboration; increased efficiency and productivity 3x.

• Principal Product Manager · OfferUp2021 – 2022

  Led identity, privacy, and compliance-focused feature development with cross-functional team; increased user trust 2x. Defined 0 to 1 vision, strategy, and roadmap for features to manage risk and safety in the physical exchange of goods.

• Senior Product Manager · PicMonkey2016 – 2021

  Led growth initiatives across acquisition, conversion, engagement, and retention; grew ARR from $16M to $23M. Championed and launched 0 to 1 collaboration SKU to drive virality and SMB market expansion; grew ARR 2% in 90 days. Led SEO; increased top of funnel traffic 25% YoY via content automation, expansion, and content/technical optimization. Shipped and iterated on 20+ features with cross-functional team to increase customer/business value and scale product.

• Director · hasan & partners2012 – 2016

  Managed 4 accounts and 25+ digital projects. Led client relationships, planning, and execution for €500-1M budgets. Led 3 cross-functional international teams including offshore vendors to create localized multi-channel campaigns. Projects won 3 international and Nordic awards, and were featured in global media.

• Senior Producer – Corporate Marketing · Microsoft2008 – 2010

  Created 30+ original case studies to showcase digital leadership. Networked across global offices to identify, source, and craft impactful content.

• Senior Producer – MSN · Microsoft2005 – 2008

  Awarded prestigious Gold Star award; oversaw content integration for high profile Live Earth concert website, partnering with 15 MSN channels to ship content and content-based advertising for 10M streaming viewers. Managed cross-network advertising program, resulting in $4M annual sales. Partnered with MSN site leaders and sales on custom content packages.

• Group Manager – Corporate Marketing · Microsoft2002 – 2005

  Drove internal community and upskilling for 3,000+ marketers, partnering with executive leaders, experts, and HR. Created 35 hours of elearning with Kellogg Business School of Northwestern University. Trained 75% of employees. Developed training, resources, and events; 67% of employees saw skill gains, 15% increase in employee satisfaction.

• Lead Producer – MSN HomeAdvisor · Microsoft1999 – 2002

  Drove partner, content, and merchandising strategies. Grew acquisition 45%, engagement 30%, and retention 10%. Doubled advertising revenue in 10 months with sitewide merchandising program and content-based advertising. Managed 3 producers and 2 writers overseeing daily updates across 6 product verticals and 10 email newsletters.

Education

• Brown UniversityBachelor of Arts (B.A.) with Honors, History of Art

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