Nicole Baez Sweat

About

With a dynamic career spanning multiple industries, I specialize in product management and strategic marketing. Currently, as Principal at Wonder Pop Design and Consulting, I lead innovative projects in remodeling and interior design, integrating AI-driven analytics with creative tools. Previously, I served as Global Group Product Manager at Levi Strauss & Co., where I focused on enhancing the experience of over 19 million global loyalty members through personalized, AI-driven solutions. At Avenue 8, I played a pivotal role in product development, from seed stage to Series A, managing marketing tools and integrations. My tenure at Publicis Sapient involved leading analytics teams for major clients like Costco and Samsung, driving digital transformation and data science solutions. My expertise lies in bridging the gap between creative design and analytical precision, delivering impactful solutions that elevate user engagement and business value.

Experience

• Principal · Wonder Pop Design and Consulting07-01-2020

  From concept to launch, I bring innovative products to life in the remodeling, interior design, and real estate space. My expertise lies in integrating AI-driven analytics with creative design tools, enabling the full potential of blank spaces. Through close collaboration with designers, developers, financing and contractors, I deliver solutions that simplify remodeling projects and elevate property value.

• Global Group Product Manager, Loyalty and Personalization · Levi Strauss & Co.05-01-2022 – 01-01-2023

  Focused on growing 19M+ Global Loyalty members and personalized, AI driven experiences around it.

• Group Product Manager · Avenue 801-01-2021 – 03-01-2022

  I enhance engagement and usage by accurately determining the right set of features through leading in-depth analysis of competitive environment, customers, and product metrics. Furthermore, I facilitate optimization of product by ensuring timely delivery of global product requirements definition product planning, and product design, including writing PRDs of new features and enhancements. Grew product process and program team from one person in seed to Series A. Managed product roadmap for marketing tools and integration for internal and external stakeholders. Led implementation for image editing and real time render for designing ads, including bulk editing for campaign, email and display. Managed marketing API integrations and vendor certifications with Facebook, Instagram, MLS and other ad exchanges.

• Product Manager, Marketing · Avenue 802-01-2020 – 01-01-2021

  Founding product manager at Seed stage. Transformed the qualitative and quantitative analysis into consumable backlog of 20+ features by driving market and user interview research and leading customer engagement initiatives.

• Manager, Marketing Strategy & Analytics · Publicis Sapient04-01-2016 – 07-01-2019

  I led and directed multi-disciplinary analytics team projects across international regions for Costco Tableau and Google Cloud integration. Moreover, I oversaw analytics portion of client facing RFPs with end-to-end data science solution plan for numerous clients and verticals, such as consumer tech, retail, and travel/hospitality. Led digital transformation, analytics products, and analysis projects for Universal Orlando, Costco, Verizon, UPS, and Samsung North America.

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