Frey Soh

About

With a Bachelor of Science in Business Management with Communications from the University of Birmingham, I have developed a robust career in marketing, specializing in digital and social media strategies. Currently, I serve as a Marketing Executive at Haw Par Corporation Limited, where I excel in budget management, campaign coordination, and new product development. Previously, I was a Group Marketing Executive at HBA/Hirsch Bedner Associates, where I significantly increased social media engagement and collaborated with international agencies to enhance brand visibility. At Kempinski Hotels, I led social media initiatives that dramatically boosted reach and engagement. My early career at Empire Eats Group involved driving substantial social media growth and executing successful marketing campaigns. My expertise lies in crafting compelling brand narratives, optimizing digital marketing efforts, and fostering strong cross-functional collaborations to achieve business objectives.

Experience

• Marketing Executive · Haw Par Corporation Limited04-01-2023

  Marketing Executive skilled in tracking A&P fund spending, ensuring budget compliance, and coordinating with distributors for financial accuracy. Experienced in managing campaign timelines, providing KPI reporting, and supporting administrative functions to enhance team efficiency. Successfully managed administrative tasks for New Product Development, including artwork approvals and regulatory compliance, to facilitate successful product launches.

• Group Marketing Executive · HBA/Hirsch Bedner Associates06-01-2021 – 01-01-2023

  Managed multi-platform social media accounts, driving significant follower growth (9,000+ on LinkedIn, 6,000+ on Instagram). Led digital marketing campaigns, boosting LinkedIn engagement by 30-50% MoM. Collaborated remotely with agencies across three regions to execute social media and PR campaigns, ensuring seamless communication. Developed brand messaging and marketing materials to enhance visibility and support business development.

• Marketing Executive · Kempinski Hotels08-01-2019 – 06-01-2021

  Spearheaded social media marketing, driving a 2,357% increase in reach and 450% growth in Instagram followers. Optimized Meta ad campaigns, resulting in a 628% increase in post reach and 148% rise in Facebook engagement. Produced engaging content, managed product launches, and led influencer collaborations. Successfully adapted to remote work, ensuring continuous brand engagement and effective team collaboration.

• Marketing Executive · Empire Eats Group11-01-2016 – 08-01-2019

  Managed social media, driving 4,700+ new Instagram followers and a 745% engagement increase for The Secret Mermaid bar through paid ads and content strategies. Developed and executed email marketing and event promotions, achieving 100% attendance at key industry events.

Education

• University of BirminghamBachelor of Science - BS, Business Management with Communications

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