Gabby Coburn

About

I am currently a Digital Strategist at ZAG Interactive, a full-service digital agency. I also just received my Master of Digital Marketing from Wake Forest University. I was previously a Scout Manager at The Org, the world’s largest professional community for teams. I have prior experience as an Associate Project Manager with a demonstrated history of working in the expert networking industry. I am skilled in Google Search Console, SEMRush, SEO, Communication, Customer Relationship Management (CRM), Teamwork, Research, Client Management, and Microsoft Office.

Experience

• Digital Strategist · ZAG Interactive11-01-2024

  As a Digital Strategist, likely responsible for developing and implementing digital marketing strategies to enhance online presence and drive business growth.

• Content & SEO Strategist · ZAG Interactive10-01-2022 – 11-01-2024

  ZAG Interactive is a full-service digital agency. We are experts in responsive website designs, strategic marketing, custom development, ADA conformance, hosting, campaign support and more.

• Revenue Manager (Scout) · The Org09-01-2021 – 08-01-2022

  Impacted by Layoffs, Role Eliminated. Scout was a startup-centric alternative to traditional recruitment. Responsibilities included end-to-end project management, daily task assignments, Hubspot updates, client communication, coaching/managing Scout Associates, book of business management, and managing recurring revenue & new business.

• Associate Project Manager · Guidepoint04-01-2021 – 09-01-2021

  Managed and retained existing client accounts, grew client accounts, and converted trials to full clients through excellent service during trial period. Key responsibilities included project management, client management, advisor management, push/sales, training, evaluation, staffing, compliance, and team participation.

• Research Manager · Guidepoint10-01-2020 – 04-01-2021

  Grew client accounts and assisted in the conversion of client trials through custom recruiting and analysis/utilization of current expert database. Key responsibilities included recruiting/advisor management, research management, compliance, and team participation.

Education

• Wake Forest UniversityMaster of Arts - MA, Digital Marketing
• University of ConnecticutBachelor of Arts - BA, English
• High Point University

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