Sarah Karkoura

About

I’m a multidisciplinary marketer currently working as a Marketing Manager at HBO. I have experience in digital marketing, integrated marketing, and brand strategy across the media, financial services, and tech sectors. I’m results-driven, and ultimately make sure that every campaign executed can be measured for your performance metrics. I also have proficiency in a variety of platforms: Adobe InDesign, Adobe Photoshop, Adobe Lightroom, Microsoft Office Suite, Smartsheet, Google Analytics, and Looker. These are all tools I use in making unique, stunning, and impactful campaigns. Marketing is more than my 9-5, it’s also my passion. Get in touch and let’s see what exciting work we can do together!

Experience

• Marketing Manager · HBO01-01-2022

  * Execute paid and earned media campaigns across four accounts, driving service upgrades and Max subscribers * Synthesize activation and streaming data in order to provide insights for campaign cadence, titles, and placement opportunities * Oversee creative development for tentpole campaigns, driving a lift in Max partner activations in Q2 * Manage partner relationships as point of contact, and serve as liaison between Account, Creative, and Operations teams

• Strategist · Sullivan05-01-2020 – 01-01-2022

  * Created brand platforms, digital strategy, and tactical recommendations across 4 B2B and B2C financial services clients * Directed creation of social, display, and native ads for paid media campaigns, resulting in a 104% increase in site traffic * Developed foundational strategy for an online trading platform's email marketing, exceeding firmwide benchmarks by 28.99%

Education

• Cornell UniversityBachelor's Degree, Industrial and Labor Relations

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