Gaëlle Guesdon

Experience

• Marketing Director · Isalbi11-01-2022 – 07-01-2023

  Developed and implemented marketing strategies for Isalbi to increase brand awareness, generate leads, and drive sales • Managed and lead a team of 14 including graphic designers, web coordinators, a photographer, and showroom assistants, coordinated their activities to ensure that all marketing initiatives are executed effectively and on time. Provided direction, feedback, and mentorship as needed • Coordinated with the buying/product development team to align marketing efforts with product offerings and promotions • Planned and coordinated New Season Launch and Trade Fair events • Lead the development and execution of campaigns, including email marketing, social media, events, catalogues, B2B advertising • Worked with the sales team to develop sales enablement materials and campaigns to support their efforts • Worked with our international distributed brands to create brand awareness and demand in the ANZ market • Worked with retailers and distributed brands to develop and implement brand activations in the ANZ market • Managed the company's branding efforts and ensure that all marketing initiatives align with the company's brands values and images • Tracked and analysed marketing performance metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed • Managed the marketing budget and ensuring that campaigns are executed within budget

Education

• UC BerkeleyCertificate, Marketing
• Paris XIIBachelor, Communications

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