Galina Vasilieva

About

Creative ideas, simple solutions! UX Lead, Product Designer. Brining creative ideas and simple solutions to tech. UX Kaidzen — Product Grow! Hi, my name is Gala. I am Senior UX/UI with Lead experience, Product Designer, UX Research expert with 8+ years experience (12+ years in design overall) and focus on fintech, blockchain, B2B, B2C solutions and global cross-platform products. I’ve delivered UX solutions for SaaS media platforms and CRM, and led design and cross-functional teams on projects across fintech, AI, retail, and transportation services (Web+Mobile). With a branding (PR) background, I understand the impact of style. My focus areas are product grow, positioning, design systems, accelerating time to market and scale-ups — driving engagement and conversions through design solutions. 
Kaizen UX as a base!
 My personal credo: if you want to make this world a better place, start with yourself! My work credo: if you want to make this world a better place, create a worthy product! idea first. solution first. growth first. care first. life fist. Product as a reflection of life!

Experience

• UX Lead, UX Senior, Product Designer · Get Picked Up06-30-2022

  Led a strategic user experience redesign for Get Picked Up, significantly enhancing the booking system and driving service efficiency through design thinking principles. - Lead the creation of engaging landing pages. - Oversee CRM development for operators and sales. - Design an intuitive web app for agents. - Update the mobile app for drivers for better usability. - Rebuild the admin interface for efficiency. - Conduct UX research to guide design decisions. - Develop user-friendly booking flows. - Modernize brand style guidelines and component library. - Ensure company messaging aligns with the mission across platforms.

• UX Lead · Fluid Finance SA2020-01-01 – 2022-08-01

  Participated in building Web app, Mobile apps in a fintech startup. Created all basic UX flows, branding part, and marketing parts for Fluid Finance from a basic idea on paper - till the launch of real working apps.

• Head of Web Design · CrescoFin2018-07-01 – 2021-01-01
• UX/UI Senior · paydesk2019-01-01 – 2020-01-01
• UX/UI Designer · Reveal2019-03-01 – 2019-06-01
• PR · Kreab Gavin Anderson2013-01-01 – 2018-07-01
• Designer · GlobalCom PR-Network2009-09-01 – 2013-01-01
• Designer · Terra Nova Com2006-09-01 – 2013-01-01

Education

• Moscow Academy for Humanities and Social Studies (former Moscow Humanitarian University)

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