Gaurav Kishore

About

Experienced Product Manager with 5+ years of experience adept at driving business growth through innovative solutions. At Group Bayport, I've led impactful initiatives resulting in significant increases in conversion rates and overall revenue. Previously at Airtel, I drove end-to-end acquisition and retention strategies across multiple LOBs, achieving immense growth in lead generation. Leveraging analytics, I achieved overall higher ROI and reduced the customer churn rate. With a focus on data-driven decision-making and a passion for driving product excellence, I thrive in fast-paced environments. Let's connect and discuss how I can contribute to your team's success. Experienced in telecommunications and e-commerce industries.

Experience

• Product Manager · Group Bayport09-01-2023

  • Owned the Revenue product strategy vertical with a team of 4 APMs, designers & engineers, clocking 60M USD in revenue • Led and executed the service revenue stream(Insurance) for Coversandall.com (multi-country) , driving 500K USD in 60 days with 42% adoption rate • Redesigned the Product page, making the customization journey simpler, leading to a 9% increased ATC rate, 29% reduced drop off • Designed and executed 30+ A/B and multivariate experiments across the customer funnel, improving conversion rates by 9% YoY • Enhanced checkout funnel by Stripe payment intent integration and additional payment methods, improving cart-to-checkout by 45% • Revamped the wallet configuration with acquisition and retention touchpoints, leveraging CRM to digitalize and automate processes, driving CRM acquisition by 10% and retention by 3% • Redesigned the product shipping module, leveraging Fedex API for dynamic shipping cost and recovery, leading to 14% increase shipping contribution. • Spearheaded the content automation of brand products through AI Agent, leading 23% more engagement on the Product detail page • Spearheaded customer experience for pre-post journeys, reducing the effort score (CES) by 25% and NPS improved by 12% • Delivered a personalized search, reducing the click position by 4.5 and improved discovery funnel by 23%(Product views/Visit) • Developed and executed a 6 month product roadmap, leveraging agile and impact-driven prioritization aligning business priorities

• Product Manager- Growth · airtel07-01-2022 – 09-01-2023

  • Built Airtel’s CLM platform to automate lifecycle journeys across Prepaid, Postpaid, Broadband, and DTH, integrating with C360, Airtel IQ, Salesforce, and provisioning systems. • Increased prepaid app downloads by 2.3x and early recharges by 27% with usage-triggered, localized onboarding journeys. • Improved postpaid activation by 22% and reduced porting drop-offs by 31% through WhatsApp-led port-in and SIM tracking flows. • Enhanced DTH activation by 19%, reduced no-shows by 24%, and lifted HD upsells by 15% with post-install engagement campaigns. • Boosted broadband install conversion by 20% and cut SLA breaches by 44% via automated nudges, product tracking, and escalation. • Ideated & started new Premium SKUs & entertainment combo (Music + OTT) & boosted activations by 25% • Enabled self-serve journey launches by productizing campaign templates, reducing go-live time by 70% for cross-functional teams. • Developed Data Science models for identifying the on risk cohorts, leading to 20% reduced churn from the acquired base • Managed 150K $ budget, reducing expenses by 15%, achieving 20% higher ROI, and optimizing cost efficiency for product growth • Worked extensively on VOC, brainstormed & enabled new feature development with Product & Design

• Associate Product Manager · Swiggy05-01-2021 – 07-01-2022

  • Drove category growth by launching merchandising properties, pricing strategies, and targeted communications, resulting in 7x DAU and 2.5x AOV growth for grocery, and 3x DAU and 2x AOV for fruits & vegetables • Built and scaled brand monetisation products including offers, merchandising, and sampling, contributing 3% to overall revenue. • Scaled weekend sale revenue by 68% by expanding reach and automating merchandising and communication workflows. • Improved search functionality to surface relevant results, increasing add-to-cart rate by 31% and improving average CTR position by 3.5 ranks. • Revamped homepage UI/UX and navigation for better merchandising relevance, boosting add-to-cart rate by 46% and CTR by 11%. • Revamped catalogue management platform for vendors automating SKU/category launches, scaling catalogue from 300 to 5000+ SKU across 6 cities. • Developed horizontal platforms to support merchandising, vendor operations, pricing, and demand shaping functionalities at scale. • Revamped merchandising platform to enable self-serve property launches, improving the operational efficiency from days to minutes. • Built demand shaping platforms to handle COVID-era and sale traffic spikes, increasing revenue by 15% via segment-targeted selling.

• Product Marketing · Perfectice05-01-2020 – 07-01-2020

  Established sales goals and demonstrated the strategy to meet the goals, documented the sales performance • Addressed the end-to-end product demonstration to clients, with the conversion of 10 clients in 8 weeks

• Product Marketing Intern · FRINZA2020-03-01 – 2020-04-01
• Management Consultant · Grind Master Machines Pvt. Ltd.2019-12-01 – 2020-01-01
• Junior Financial Consultant · InvestoSure2018-06-01 – 2018-07-01
• Vocational Trainee · Steel Authority of India Limited2017-06-01 – 2017-07-01
• Summer Intern · SparkFaces2016-06-01 – 2016-07-01
• Freelance Writer · Papster2016-03-01 – 2016-05-01
• Senior Product Manager · AbInBev10-01-2025

  GenAI product adoption and development within AbInBev

Education

• Indian Institute of Management NagpurMaster of Business Administration - MBA, Marketing and Operations
• BIT SindriBachelor of Technology (B.Tech.), Production Engineering

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