Gaurav Manandhar

About

As a dedicated Marketing Professional with over three years of experience, I have honed my skills in various facets of the industry, including market research, content marketing, and social media management. I recently held the position of Marketing & Communication Officer at Zeal Outfitters, where I successfully drove a 15% year-over-year sales growth through strategic campaigns and customer engagement initiatives. My academic journey includes a Master's in Marketing from Georgia State University, where I concentrated on Social Media Intelligence and earned certifications in Google Analytics and Hootsuite. At Georgia State, I took on significant responsibilities as a Graduate Research Assistant, collaborating on impactful projects that enhanced the Robinson College of Business's brand presence. My ultimate goal is to continue driving results in the marketing industry by leveraging my academic achievements, industry certifications, and hands-on experience to contribute to a forward-thinking organization. Let's connect to discuss how I can bring value to your team and help achieve your business objectives.

Experience

• Graduate Research Assistant · Georgia State University - J. Mack Robinson College of Business2023-08-01 – 2024-08-01

  Conducted in-depth research on various marketing topics, analyzing trends and providing valuable insights. Contributed to creating and refining communication materials, including promotional content, to reach target audiences. Assisted in drafting and finalizing research papers, ensuring accuracy and relevance to subject matter. Collaborated with faculty members to curate and organize content for the Online BBA program, enhancing the educational experience. Actively sought and incorporated feedback from faculty and peers to improve the quality and impact of research outputs. Fulfilled additional responsibilities as needed, supporting the overall objectives of the research team and contributing to a collaborative work environment.

• Co-Founder · Faces Of Kathmandu2016-06-01 – 2023-08-01
• Marketing & Communication Officer · Zeal Outfitters2019-11-01 – 2023-05-01

  Conducted market research and surveys to understand target audience perspectives and preferences. Managed content development and social media platforms, increasing online engagement by 25% through targeted campaigns and optimized content strategies. Implemented a comprehensive marketing plan, leveraging direct marketing and social media channels, resulting in a 20% increase in product awareness. Developed consumer marketing insights and executed marketing analysis; recommended strategic distribution channels and marketing campaigns, increasing sales by 15% in 6 months. Prepared marketing materials for publication and crafted presentations for client meetings, ensuring clear and effective communication. Conducted competitive research to stay informed about market trends and integrated findings into marketing strategies for improved campaign performance. Enhanced customer relations by developing and implementing various customer loyalty programs to foster long-term engagement and retention.

• Research & Coding Qualitative Data · Blitz Media Pvt. Ltd.2021-10-01 – 2021-11-01

  Data analysis and Interpretation. Coding qualitative data with Atals.ti. Helped team meet regulatory requirements by coordinating documentation and filings.

• Social Media Representative · Santosh Sahukhala, National Football Player2017-05-01 – 2019-10-01

  Developed and executed a comprehensive social media strategy to increase the client's online presence and highlight his achievements, key events, and collaborations. Created compelling and visually appealing social media content that aligned with the client's brand, engaging the audience through images, videos, and written updates. Collaborated effectively with the team to optimize the impact of sponsorships and partnerships, notably leveraging a sponsorship deal with Asics boots.

• Social Media Manager · Greenwich Timezone Nepal2016-12-01 – 2017-04-01

  Created compelling and visually appealing content, including product images, videos, and informative posts, to showcase our watch collection and promotions. Monitored and managed online reviews and customer feedback to maintain a positive online reputation.

Education

• Georgia State University - J. Mack Robinson College of BusinessM.S, Marketing
• Kathmandu University (KU)Bachelor of Arts - BA, Social Sciences
• Global College of ManagementHigher Secondary Level, Management
• Learning Realm International School (L.R.I)SLC (School Leaving Certificate)

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