Juan Jose Franco

About

Senior Product Manager specialising in product-led growth and AI. Grew a fintech marketplace from zero to $9M/month GMV via activation loop design and funnel optimisation, launched search/recommendation experiments to increase MAU, and built an affiliate + cashback self-financing growth loop. Hands-on AI builder and co-founder of an AI career advisor; previously co-founded an Edtech scaling to 5,000 learners across 7 countries with improved retention (dropout 46%→16%, NPS 75→94). Leads experiment-driven roadmaps and cross-functional teams, turning user data into product decisions.

Experience

• Marketplace Senior Product Manager · Kueski04-01-2022

  Launched Kueski's search engine and personalised recommendation system — growing mobile app MAU from 300K to 1.6M through A/B-tested activation and engagement experiments. Built Kueski's product-led marketplace from zero — scaling to $9M USD per month in GMV, connecting 3,000+ merchants and 3M+ product listings. Launched an affiliate + cashback growth flywheel from scratch: affiliate partnerships generated +$200K USD/month in revenue, which directly funded a cashback programme that turned one-time buyers into recurring customers — a self-financing acquisition loop. Mentored junior PMs and led a cross-functional squad of 6 engineers, 2 designers, and 3 data scientists across 4 concurrent product workstreams. Remote, April 2022 - Present

• Product Manager & Co-founder · Future_is06-01-2019 – 03-31-2022

  Co-founded an Edtech from zero — Built and led a 17-person team (5 core + 12 instructors), reached 5,000 students across 7 countries, generated revenue from month 3, and drove 60+ graduates into new product management and service design careers. Rapid retention experiments execution — reduced dropout from 46% to 16% and raised NPS from 75 to 94 by redesigning onboarding and engagement loops across synchronous and async learning touchpoints. Mexico City, June 2019 - March 2022

• Product Owner at Pragma for Nequi · Pragma (for Nequi)03-01-2016 – 10-31-2017

  Drove cross-functional delivery across engineering, design, security, and marketing for Nequi Colombia — a Bancolombia neobank that scaled from 32K to 270K+ users during its launch phase. Led the 9-month go-to-market delivery of Nequi Panamá, pioneering agile methodologies within Banistmo — the platform reached 150,000+ users and $11M+ in transactions post-launch. Medellin, Colombia. March 2016 - Oct 2017

• Product Owner · Synapbox01-01-2018 – 07-31-2019

  Structured delivery processes and introduced OKRs at Synapbox — a B2B SaaS startup delivering AI-powered behavioural analytics to marketing teams at brands including Netflix and Airbnb. Organised the product roadmap and led the transition from founder-mode to scalable product execution. Mexico City, January 2018 - July 2019

Education

• Technische Universität BerlinM.Sc. in Innovation & Entrepreneurship, Innovation & Entrepreneurship
• Technological University of PereiraIndustrial Engineering, Industrial Engineering

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