Gennet Thompson

About

Gennet Thompson is an accomplished affiliate manager and digital marketing leader with over 15 years of industry experience driving measurable revenue growth through affiliate programs, cross-channel campaigns, and publisher partnerships. Throughout my career, I have helped scale affiliate revenue into the multi-millions by optimizing traffic, leading high-performing teams, and building long-term relationships with publishers and partners. I specialize in affiliate recruitment, program growth and management, compliance, performance optimization, and data-driven decision making. Highlights include: Achieving 126% of affiliate revenue goals through strategic optimization and partnership growth. Generating $233K average monthly profit in digital campaigns across multiple verticals. Building, training, and managing affiliate teams to improve efficiency and accelerate results. Leading compliance and quality assurance efforts to protect brand safety and maximize ROI. In addition, Gennet is an author and speaker. Her first book, entitled Taming the WANT Impulse, was published in September 2015, and during the last week of October 2015, during the official launch, it reached #1 on Amazon in 4 categories: - Inspirational - Women's Inspirational - Inspirational in Australia, Germany, and Canada - Protestantism in Germany

Experience

• Author, Speaker, Trainer · Legacy Wealth Builders10-01-2025

  I teach and train women how to go from DEBT TO DOMINION. Set and execute the strategic vision for Legacy Wealth Builder$, aligning business growth with generational impact. Develop wealth-building frameworks covering budgeting, debt strategy, asset positioning, and legacy planning. Lead client programs, workshops, and content that translate complex financial concepts into clear, actionable steps. Build and manage strategic partnerships across finance, education, and entrepreneurial ecosystems.

• Affiliate & Strategic Partnerships Consultant · TheRealGMoney10-01-2025

  Senior affiliate marketing and partnerships leader with 15+ years of experience building, scaling, and fixing performance-driven partner programs across fintech, insurtech, lead generation, education, and funnels. Trusted to drive profitable growth through high-quality affiliate recruitment, strategic account management, and revenue-focused program optimization.

• Sr. Affiliate Manager · Site Impact09-01-2023 – 08-01-2025

  Built, recruited, owned, and scaled a high-impact partner portfolio, driving revenue growth across verticals through experimentation, upsells, pricing optimization, and performance improvements. Served as primary strategic partner to agencies, advertisers, and networks, aligning monetization goals with UX, traffic quality, and marketplace optimization. Reduced advertiser onboarding time from 7 days to 48 hours, accelerating time-to-value and early revenue realization. Supervised, managed, and trained campaign manager to junior affiliate manager. Partnered cross-functionally with media, fulfillment, and product teams to operationalize growth initiatives.

• Digital Marketing Manager · SmartFinancial08-01-2020 – 07-01-2023

  Onboard and manage supply partner relationships. Resolve technical problems to ensure accurate proper tracking. Analyze and optimize brand performance. Utilize QA tools to monitor ad and lead quality.

• Client Onboarding Director and Consultant · MGECOM, Inc.08-01-2018 – 08-01-2020

  Hosted introductory interview with the prospective client. Presented recommendations based on client information, industry expertise, network, and competitive research. Onboard client to the preferred network which included affiliate recruitment page and all affiliate communications, testing and tracking, creative consultation and development. Transitioned and introduced the client to affiliate program manager.

Education

• Price UniversityPractical Ministry Certificate, Theological and Ministerial Studies
• University of VirginiaB.A., Anthropology, Minor Sociology

Similar talent on Pangea

Kelsey S.Senior Affiliate & Partnership Marketing Professional | Strategy, Influencers & Performance GrowthUnited KingdomBecca M.Strategic Operator | Systems & Process Problem SolverGrants Pass, ORGeorge L.Experienced Senior Affiliate and Media ManagerAyaelrahman S.Affiliate Marketing ManagerAlexandria, Alexandria Governorate