Geoffrey MacDonald

About

Collaborative, engaging, and high-achieving marketing professional with over 20+ years of success in helping organizations and channel partners accelerate customer engagement, achieve better outcomes, and support partners in their strategic marketing and branding efforts. Experienced and creative B2B strategist with an extensive background in devising and implementing integrated marketing strategies, campaigns, and supporting collateral. Skilled in technology, communication, and electronics industries.

Experience

• Sr. Partner Marketing Manager · Ping Identity2022-03-01 – Present

  Developed and executed integrated marketing plans with diverse partner types, resulting in pipeline and revenue generation. Created and managed channel marketing communication programs and championed content creation.

• Partner Marketing · Scaled Agile, Inc.2017-10-01 – 2022-03-01

  Developed and executed marketing strategy for a partner network of 450+ companies. Planned and implemented partner communications and events. Drove and guided Agile practices for high-performing Partner Development Team.

• Scrum Master · Scaled Agile, Inc.2020-03-01 – 2021-09-01

  Facilitated team ceremonies and fostered a culture of collaboration. Resolved conflicts and removed blockers to team success. SAFe certified: Scrum Master, Advanced Scrum Master.

• District Marketing and Training Leader · Trane2012-08-01 – 2017-09-01

  Led a team in spurring business growth through integrated campaigns. Managed regional client training programs and developed awareness campaigns. Transformed client training program into a revenue profit center.

• Partner Marketing Manager · Arrow Electronics2008-01-01 – 2012-08-01

  Facilitated optimized revenue and brand awareness for clients by executing tactical marketing plans. Managed campaigns for reseller recruitment and demand generation.

• Product Marketing Manager · Arrow Electronics2004-01-01 – 2008-01-01

  Drove product growth and awareness for security product lines. Collaborated with sales teams and client vendors to execute marketing strategies. Cultivated strong relationships with clients and manufacturers.

• Product Manager · ICG Communications2001-01-01 – 2003-01-01

  Maximized profitability for product lines by overseeing product development and marketing. Managed comprehensive financial aspects including profit and loss (P & L).

• National Account Manager · ICG Communications1999-01-01 – 2001-01-01

  Propelled revenue to 175%+ of projected revenue by developing and executing sales strategies. Led growth and expansion of Carrier account base for SS7 product line.

• Sales Engineer · ICG Communications1998-01-01 – 1999-01-01
• Sales Engineer · Sprint1997-01-01 – 1998-01-01

Education

• University of Colorado DenverMS, Marketing
• University of Colorado DenverBachelor of Arts (B.A.), Political Science and Government
• University of Colorado DenverBachelor of Arts (B.A.), Communications

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