Ilinca Sipos

About

Partner and customer marketing leader with experience driving global co-marketing and GTM programs across technology and enterprise partners. Demonstrated success in integrated partner campaigns, event strategy, sales enablement, onboarding optimization, and lifecycle journeys—delivering measurable growth in partnership engagement, ad revenue, and pipeline. Recognized for leadership and cross-functional collaboration through internal programs and culture leadership roles.

Experience

• Partner Marketing Manager · Pinterest05-01-2025

  Led the creation and execution of integrated GTM campaigns and co-marketing initiatives with technology partners, driving 113% YoY growth in partnership engagement. Orchestrated multi-partner activations and executive events, including C-level dinners and cross-company showcases, achieving record-breaking participation rates at 25% above benchmark. Developed scalable sales enablement and marketing assets by repurposing case studies into self-serve resources, accelerating partner-driven adoption and supporting cross-functional sales teams across multiple partnerships. Collaborated across marketing, partnerships, product, and sales to streamline onboarding and optimize program performance using data-driven insights, consistently exceeding participation and growth targets.

• Integrated Partner Marketing Manager · TikTok11-01-2023 – 04-01-2025

  Spearheaded global co-marketing and GTM strategies across a portfolio of technology partners, driving $4B+ in ad revenue growth and strengthening key partnerships through integrated campaigns. Launched a new Marketing Partner Program vertical, managing GTM launches for 10 partners and collaborating with product and communications to define compelling product narratives. Executed partner event strategies, delivering a 129% YoY revenue increase with top enterprise partners through lifecycle journeys that deepened engagement and retention. Presented GTM strategies to executive stakeholders, securing alignment on business and product priorities. Selected as 1 of 8 employees for a global leadership acceleration program and as a Corporate Culture Leader, demonstrating recognized leadership and cross-functional collaboration.

• Customer & Partner Marketing Manager · Ordergroove10-01-2021 – 11-01-2023

  Developed and executed co-marketing campaigns, events, and webinars, generating $1M+ in new sales pipeline yearly. Led customer advocacy efforts, resulting in a 7% increase in customer satisfaction and higher sales win rates. Developed strategic marketing technology partnerships, enhancing brand awareness and market reach. Established an improved partnership onboarding plan, streamlining new partner integration and accelerating time to value. Collaborated cross-functionally to define product messaging and implement feature adoption strategies for partners and customers.

• Associate Co-Marketing Manager · Klarna07-01-2019 – 10-01-2021

  Designed multi-channel marketing strategies for enterprise clients (i.e. Sephora, Nike) to drive adoption of Klarna's payment solutions. Recognized as a top performer in the Konnect Speaker Program for honing public speaking skills and delivering impactful presentations.

• Project Lead - Product Integrations · PatientPop06-01-2018 – 07-01-2019

  Promoted from Sales Development Representative to Project Lead within 2 months, driving a 70% increase in product adoption and securing $8M in retained customer revenue. Awarded "Rookie of the Year" for top performance in 2019.

Education

• Georgia Institute of TechnologyBachelor of Science in Economics, Economics

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