Kate Ratcliffe

About

Dynamic and results-driven Partner Marketing Manager with 10+ years of experience specializing in event coordination, partnership management, and comprehensive marketing strategy development. Proven expertise in optimizing internal processes, cultivating strategic partnerships, and executing innovative co-marketing initiatives to drive revenue growth. Skilled in launching successful partner programs, streamlining operations, and enhancing brand visibility. Experienced in managing multi-million-dollar budgets and aligning strategies with corporate objectives.

Experience

• Senior Product Marketing Manager, Enterprise Partnerships · Morningstar2023-06-01 – 2024-08-01

  Developed and executed a strategic partner marketing plan that aligned with corporate objectives, enhancing partner engagement and operational efficiency. Streamlined pipeline management and lead distribution, while driving lead generation through impactful activations like webinars and key events. Implemented a tiered partnership system and revamped sales enablement with a centralized materials library, improving client interactions and GTM campaign effectiveness.

• Sr. Partner Marketing Manager · DigitalOcean2022-09-01 – 2023-02-01

  Formulated and executed a partner marketing strategy aligned with organizational goals and market trends, fostering strategic partnerships and creating co-marketing plans. Launched impactful co-branded campaigns, optimized content across channels, and managed Market Development Funds to maximize ROI. Standardized processes, developed regional expansion strategies, and provided detailed performance reporting to drive efficiency and strategic decision-making.

• Marketing Manager, Partnerships, Events and Operations · Leap2021-04-01 – 2022-08-01

  Developed and executed marketing strategies for a top-ranked technology company, managing significant event and marketing budgets and exceeding KPI targets by 50%. Created sales-enablement collateral, authored content, and led enterprise campaigns with the COO to drive growth and enhance brand reputation. Directed the Events Team in executing strategies for over 30 tradeshows annually, generating an average of 200 MQLs per event.

• Partner Manager · CommPartners2020-06-01 – 2021-04-01

  Development and Implementation of the Strategic Events Partner Program, including onboarding and training Partner Program Managers. Created and maintained a training manual and standards of practice for CommPartners' software use and program management. Building and strengthening relationships with a variety of partners and external stakeholders by deepening engagement with the association community and other sectors and working with partners to foster and develop mutually beneficial relationships for both organizations.

• Marketing Manager · CommPartners2019-11-01 – 2020-06-01

  Responsible for internal and external marketing efforts, including but not limited to Strategic Marketing Planning and Execution, Website Management, Social Media Content and Management, External Outreach, Webinar Planning and Execution, Marketing Research, and Internal Engagement.

• Event Producer · CommPartners2018-08-01 – 2019-11-01

  Assisted in the logistical execution and production of clients' online learning via webinars, virtual conferences and live streams.

• Event Services Coordinator · University of Maryland College Park2016-08-01 – 2018-07-01

  Assist clients in the planning and implementation of successful and safe events. Manage all events in the building from Non-University clients and Departmental clients. Event preparation and set-up. Onsite team management. Interviewing, hiring, and training of employees. Provide positive customer service and interaction. Assist in the creation and implementation of a new marketing campaign.

• Junior Event Designer · Syzygy Event Production2016-03-01 – 2016-05-01

  Assisted the design team with the lifecycle of events. Developed event concepts and designs. Drafted and submitted proposals and contracts to clients. Event preparation and set-up including but not limited to pack-lists, purchasing, and creation of event elements.

• Event Manager · National Conference Services, Inc. (NCSI)2014-01-01 – 2016-03-01

  Produce, market, and execute 20+ on-site tabletop technology expositions a year. Develop and maintain relationships with government clients. Prospect and develop new business. Prepare promotional and marketing materials for each event including flyers, posters, invitations and banners. Secure space, organize catering, and facility needs for each event. Market and promote each event, including meetings with leadership and advertising on the installation(s). Promote attendance through effective marketing calls. Oversee logistics on event day including set-up/breakdown, registration, facilitation of the senior leadership tour, and all customer service needs. Accountable for meeting and exceeding goals in relation to event attendance, event rebooking, and overall team expectations.

• Sales Associate, Visual Specialist, Cash Wrap Specialist · Under Armour2013-08-01 – 2013-12-01

  Provides quality customer service part-time in busy retail settings. Responsible for maintaining visual standards of the store.

Education

• University of MarylandBachelor of Arts (B.A.), Sociology
• George Mason UniversityCertification, Wedding and Event Planning
• Flagler College

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