George Ledden

About

With extensive experience in strategic leadership, client relationship management, and digital transformation, I am the owner of Verdant Digital, overseeing operations and growth. My background includes roles in employee benefits specialization, financial control, and pension administration across industries such as finance, insurance, and digital solutions.

Experience

• Company Owner · Verdant Digital2025-01-01 –

  As the owner of Verdant Digital, I oversee all aspects of the company's operations, strategy, and growth. My primary focus is on driving the vision and ensuring the delivery of exceptional digital solutions that meet and exceed client expectations. My responsibilities include: Strategic Leadership: Defining the company’s direction and long-term goals, while identifying opportunities for innovation and growth in web design, app development, and digital marketing. Client Relationship Management: Building and maintaining strong client relationships, understanding their business needs, and ensuring our solutions align with their objectives. Project Oversight: Managing key projects, coordinating with cross-functional teams, and ensuring timely delivery of high-quality results. Team Development: Leading, mentoring, and empowering a talented team of designers, developers, and marketers to foster creativity and collaboration. Financial Management: Overseeing budgets, resource allocation, and business performance to ensure sustainable growth and profitability. Business Development & Networking: Identifying new business opportunities, forming strategic partnerships, and expanding Verdant Digital’s presence in the digital landscape. At the heart of everything I do is a passion for helping businesses thrive through digital transformation and creative solutions that truly make an impact.

• Employee Benefits Specialist · MetLife UK2016-04-01 – 2024-12-01
• Financial Controller · CPJ Field & Co Ltd2015-11-01 – 2016-04-01

  My role as a Financial Controller has me organising all financial administration to facilitate the smooth running of the office. To make sure that relevant records are up to date and that all financial processes work effectively.

• Credit Controller · Kimberly-Clark2015-03-01 – 2015-06-01

  I am in charge of a major project to transfer all the Kimberley Clark Healthcare accounts over to a new subsidiary. This includes the collection of invoices to agreed terms, reviewing and evaluating account credit risk, monitoring and investigating payments and order activity.

• Pension Administrator · Legal & General2010-02-01 – 2014-12-01

  I maintain and facilitate the transfers of pensions. This involves working within a highly motivated and productive team. This involves working to agreed time-scales and solving any enquiries. My responsibilities include; training team members on processes, thinking of and implementing process improvements, analysing and presenting information to senior management, and creating macros to increase productivity.

• Administrator · American Express2008-07-01 – 2008-11-01

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