Germano Weber

About

Over 20 years of experience in the Advertising & Marketing Industries. - Marketing and Business Management experience, with a career developed on both sides of the market: agencies and companies. - I develop and manage strategic marketing plans, execute short- and long-term plans, and ensure market share, profitability growth, and brand awareness. - Branding experience: Designing, positioning, online/offline communication, brand strategy deployment, and execution focus, always on the customer point of view. - Leading Marketing, UI & UX teams to deliver great products with the best experience - Results-oriented, with strong capabilities for dealing with challenges.

Experience

• Head of Marketing · GoStork01-01-2020

  Developed and Executed Multi-Channel Marketing Campaigns: • Led a series of successful digital marketing campaigns that increased registrations by 40% Enhanced Brand Visibility: • Spearheaded a branding initiative that increased brand recognition in a highly competitive market, resulting in a 25% improvement in brand awareness Content Marketing Innovations: • Created a content strategy that focused on patient success stories and educational resources, boosting blog traffic by 150% Partnership and Sponsorship Management: • Managed partnerships with major health influencers and related businesses. SEO and SEM Strategies: • Implemented SEO optimizations and SEM strategies that resulted in a top 5 ranking for key terms related to fertility services, driving an additional 10,000 monthly visitors. Lead Generation and Conversion Rate Optimization: • Designed and refined online ad campaigns and landing pages that improved lead generation by 35% and conversion rates by 18%. Analytics and Market Insights: • Utilized analytics tools to monitor and report on the company’s performance, providing insights that led to a 35% more efficient allocation of the marketing budget. Team Leadership and Development: •Led a team of 5 international professionals, fostering a culture of innovation and continuous improvement to increase team productivity.

• Head Of Growth & Creative Director · Ocupe Digital12-01-2022 – 03-01-2024

  Mentorship and Team Growth: Mentored junior and midweight creatives, many of whom have gone on to take senior roles, fostering professional growth and development. Led Innovative Campaign Development: Directed the creation of high-impact digital marketing campaigns for major clients Cross-Functional Team Leadership: Managed a diverse team of designers, copywriters, and digital strategists to deliver integrated marketing solutions, enhancing team synergy and increasing project delivery efficiency Pioneering Digital Content Strategies: Launched a digital storytelling initiative that leveraged multimedia content to enhance user experience Creative Solutions and Innovation: Developed unique, cutting-edge visual and textual content that differentiated client brands in saturated markets. Strategic Partnerships and Collaboration: Fostered collaborations with influential innovators to co-create content, expanding audience reach and viewer interaction rates for co-produced materials. Budget Management and Cost Efficiency: Optimized creative department budget, reducing overhead while maintaining high-quality output and team morale.

• Head Of Marketing · Savvy Invest11-01-2019 – 08-01-2022

  Strategic Pre-Launch Marketing Planning: Developed a comprehensive go-to-market strategy tailored for a fintech startup, focusing on digital presence and user acquisition, designed to attract early adopters and secure initial seed funding. Brand Identity and Positioning: Crafted a unique brand identity and value proposition that clearly differentiated the startup in the competitive fintech landscape, receiving positive feedback from focus groups and potential investors. Content Strategy and Thought Leadership: Created a robust content strategy aimed at establishing thought leadership in the investment industry, which included white papers, blog posts, and guest articles featured in industry publications. Digital Marketing and SEO Foundation: Built a scalable SEO framework and initiated content development during the pre-launch phase. Investor Relations and Pitch Presentations: Developed and delivered compelling marketing pitches that helped secure initial interest from investors and venture capitalists, raising preliminary commitments of over $500K. Cross-Functional Team Collaboration: Led a cross-functional team, including product developers, designers, and external consultants, to align marketing strategies with product development timelines and business goals. Market Research and Consumer Insights: Conducted extensive market research and analysis that provided critical insights into target demographics, competitor analysis, and market trends, shaping the overall business strategy. Social Media Strategy and Implementation: Implemented a preliminary social media strategy that grew a nascent following on LinkedIn and Twitter, setting the stage for broader digital marketing campaigns post-launch

Education

• ESPMPost Graduation, Business management - emphasys in Marketing
• UFF - Universidade Federal FluminenseBachelor's Degree, Publicity and Advertising

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