Giacomo Sanvitale

About

I design and execute creator led growth systems for brands that want measurable impact; not vanity metrics. Over the past 9 years; I have built and scaled cross platform audiences exceeding 800K while leading partnership campaigns with global brands across U.S. and European markets. Selected results include: • 200K+ views on Tesla European launch activation; exceeding benchmark targets 4x • 1.2M+ impressions in 59 days for Mentla; +98 percent community growth • +87 percent engagement lift through structured experimentation frameworks • 800K+ audience built organically across platforms I partner with founders and growth teams who value clarity; discipline; and long term brand equity.

Experience

• Head of Social & Brand · Coyotes Moving11-01-2025 –

  • Rebranding Coyotes Moving’s digital presence including brand identity, content standards, and positioning strategy.\n• Partner with founder on brand positioning, partnership strategy, and digital go-to-market direction.\n• Building influencer outreach and partnership framework to expand reach and support inbound lead generation.

• Creator Campaign Partner · Tesla08-01-2024 – 10-01-2025

  • Led creator-driven launch content for newly released Tesla models, generating 200K+ views and outperforming regional engagement benchmarks 4×.\n• Collaborated with Tesla regional team on multi-visit campaign activations, delivering audience insights and performance feedback to inform future creator strategy.\n• Increased community engagement +35% through emotionally differentiated storytelling.

• Social Media & Growth Lead · Mental & Mentla05-01-2025 – 08-01-2025

  • Grew TikTok community +98% in 2 months, surpassing 1K follower target and achieving 1.1K+ organically.\n• Generated 1.2M+ impressions in 59 days through short-form content strategy.\n• Increased average engagement rate +87% by implementing data-driven posting cadence, trend optimization, and content experimentation frameworks.\n• Built and managed influencer reporting and budget allocation framework, improving campaign ROI +32% through performance-based creator selection.

• Founder · YouTube03-01-2019 – 04-01-2025

  • Built and scaled a cross-platform digital media brand to 800K+ followers across YouTube, TikTok, and Instagram through data-driven audience positioning and structured content systems.\n• Led brand partnerships and sponsored campaigns with global consumer brands, aligning creator strategy with measurable performance benchmarks.\n• Designed repeatable content frameworks blending storytelling, analytics, and community growth.

• Social Media Strategist · College Life Italia10-01-2023 – 03-01-2025

  • Converted 500+ prospects by optimizing funnel content and CTAs, driving a 30% increase in applications.\n• Increased brand awareness via Instagram content that delivered +25% traffic to the company profile.

Education

• Southeastern UniversityMBA, Data Science & Executive Leadership
• Central Methodist UniversityBachelor of Science - BS, Marketing
• Marymount California UniversityBusiness Administration and Management, General
• Corban UniversityBusiness Administration and Management, General
• St. Louis Community CollegeAssociate of Arts - AA, Arts, Entertainment, and Media Management
• Central Methodist UniversityBusiness Administration and Management, General

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