Gina Kwong

About

Growth & AI Operations leader scaling startups and enterprise organizations through AI-driven marketing, automation, experimentation, and revenue optimization. Leads AI-first GTM strategies, growth operations, predictive modeling, attribution/measurement improvements, creative testing, and workflow automation to drive efficient customer acquisition and ARR growth.

Experience

• Head of Growth (Consultant) · AI Fintech, E-Commerce, B2B2C SAAS (Consulting)2024

  ● Lead Growth GTM strategies to build 0 to 1 performance campaign structure/optimization and attribution infrastructure, creative direction and effective scale aligned with data with 33+% YoY ARR ● Built AI-first GTM strategies leveraging ChatGPT, Claude, and emerging LLM channels alongside Meta, Google, and Reddit to drive efficient customer acquisition and accelerate ARR growth. ● Implemented AI-powered content generation, creative testing, campaign analysis, and workflow automation to increase marketing velocity while reducing operational overhead.

• Director of Growth, Digital Operations · Rocket Money (Rocket Companies)2022 – 2024

  ● Launched Growth Operations team to own Creative Strategy and ASO/LP Optimizations, leading the team to support two successful Q5s (highest volume) with increase in budget 25+% YoY, and ROAS 15+% YoY ● Led result oriented inter-company collaboration with Rocket Mortgage, Rocket Loans and Rocket Card during acquisition transition, leading to key projects such as attribution via Singular integration, network platform updates, and data/product implementations for Paid Social Campaigns (Reduced CAC by 75+%) ● Partnered with data science and engineering teams to improve predictive performance models, measurement frameworks, and customer acquisition efficiency by 50+%

• Head of UA Operations · Electronic Arts2020 – 2022

  ● Oversaw cumulative performance of all mobile portfolio to reach pLTV goal in quarterly budget projections, including legal negotiations and spend allocation optimization with 50%+ budget growth YoY ● Directed portfolio-level growth strategy using predictive LTV models, cohort analysis, and data-driven budget allocation across global mobile gaming products. ● Owned Star Wars Galaxy of Heroes mobile title management - scaled paid campaign revenue 100+% YoY ● Led cross-functional collaboration with game, creative, and data teams to streamline initiation, feedback, and execution of team projects with a team of media buyers to increase efficiency by 75%+

• Lead Analyst · Applovin/Machine Zone2020 – 2020

  ● Piloted Facebook campaigns for new MZ game while increasing efficiency and spend in over 30 countries ● Led creative testing and management for MZ titles, resulting in 10%+ increase in channels’ efficiency ● Owned Applovin vertical Match-Three titles team of three and increased ROAS 20%+ month over month

• Senior Customer Acquisition Manager · Wine.com2018 – 2020

  ● Scaled Facebook and Retargeting campaigns by 50+% with minimal loss in CPA efficiency ● Owned agencies for Facebook, Google UAC/Search/Shopping, and networks to scale spend 50%+ in 2019 ● Grew mobile app presence in the App/Play Stores by 100+% through ASO optimization and paid acquisition

• Senior Marketing Manager (Promoted in 2017) · Smule2016 – 2018

  ● Grew and optimized US, ENL, LATAM and EMEA countries in all user acquisition channels; managed over 70% of company’s user acquisition budget with increasing ROI and KPI goals ● Spearheaded mobile app tracking partner transition to Adjust, collaborating with data scientists and developers to seamlessly transfer five active apps

• Director of Marketing (Promoted in early 2016) · Gaia Interactive2015 – 2016
• Online Marketing Manager – Mobile (Promoted in 2013) · Zoosk2012 – 2015

Education

• Drucker School of Management, Claremont Graduate UniversityMBA, Marketing & Strategy
• University of California, San DiegoBachelor of Science, Cognitive Science (Neuroscience)

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