Gina Signorella

About

Branding leader with a unique blend of new business and strategy experience that extends brands and business. Fueled by a balance of analytical insight and design sensibility, work includes award-winning design and branding programs in a variety of industries, especially QSR, wine & spirits, snacking, and wellness/pharma. Excels at client relationship building and presentation storytelling that elevates individual projects to become vital annuity businesses. Specialties: Branding, new business, writing, strategic design, visual identity, logos, packaging, product development/innovation. Industries: snacking (cpg), food (QSR), wine & spirits, wellness/pharma.

Experience

• Strategic Account Lead · Retail Voodoo2024-01-01 – 2024-01-01

  Leading strategy and brand/package design initiatives for Better-for-You food & beverage brands.

• Account Director · Marks, an sgsco company2019-01-01 – 2023-01-01

  Seeded a new New York City office location for Marks through developing and growing design business opportunities in the greater NY metro. Highlights include: -Led and grew largest, marquis account in NYC location generating average of $1.21MM+ annually. -Managed as much as 80% overall NYC location revenue per month. -Reactivated dormant accounts, creating annuity business with consistent Y-on-Y revenue. -Won a PAC Award for ChapStick Customization for outstanding achievement in eCommerce.

• Brand Writer-Strategist Consultant - Design & Innovation · Boxer Brand Design & Others2014-01-01 – 2019-01-01

  Contributed to a variety of bizdev, strategy, and writing engagements for brand and innovation firms. – Led new business engagements, including storytelling for pitch presentations and proposals. – Presentation story editor, translating research data into engaging stories with actionable results. – Created brand storytelling framework with archetypes to demonstrate strategic brand opportunities. – Conceived naming process and nomenclature systems, including presentation framework. – Crafted concepts for client innovation streams in a variety of categories, esp. snacking & wine/spirits. – Wrote/edit blog thought pieces on brands and their stories.

• Chicago Wine Pairing Examiner · The Examiner2009-01-01 – 2015-01-01

  Pen innovative articles matching wine with everyday foods.

• Senior Brand Consultant (Account Director) · Brandimage2010-01-01 – 2014-01-01

  Lead strategic design, visual language, packaging, and innovation/brand stretch projects for clients General Mills (Big G Cheerios, Betty Crocker, and Pillsbury brands), ConAgra (Meals division), and U.S. Cellular. Also, Agency Relationship Manager for client General Mills, responsible for ensuring client relationship is optimized. Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK (NYSE: SGK), formerly marketed as Schawk, Inc.

• Sr. Client Manager (Brand Strategist/Design Mgr) · Landor Associates2006-01-01 – 2009-01-01

  Engaged senior-level corporate and consumer goods clients on a variety of branding solutions, including brand strategy/positioning, identity (logo, collateral, and packaging design), architecture, and engagement programs. ª Led team to a Best Total Brand-Corporate "T&T"Landor peer award, celebrating design that "Transforms and Transcends"client's expectations and business for Caterpillar dealer NMC.

• Creative & Marketing Director, CSW · Johnson Brothers Liquor/Prestige Wine Group2002-01-01 – 2006-01-01

  Led design team in innovation efforts--creation of new brand/products including naming, packaging design, and storytelling, as well as marketing programs for a growing portfolio of 24 independent and private-label wine and spirits brands. *Earned a CSW -- Certified Specialist of Wine -- certification from the Society of Wine Educators. Started as sales rep specializing in New Business Development, attracting $135K from 14 new on-premise accounts over nine months and on-going account management.

• Account Director · Carmichael Lynch Advertising1997-01-01 – 2001-01-01

  Led teams in building brands and billings through insight-driven, effective, award winning integrated campaigns utilizing advertising and a variety of creative marketing communications tools. ª Led team in Effie Award win for Harrah's Entertainment "Anticipation"integrated brand campaign based on driving 1999 revenue by +51% (double net increase versus YA) and brand awareness increases (11% above goal). ª Supervised and fostered team of 12 leading to three promotions.

Education

• Northwestern UniversityMaster of Science (MS), Advertising
• Marquette UniversityBachelor of Arts (BA), Broadcast Communication, Psychology (double major)

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