Kevin Reese

About

I am a dynamic marketing consultant, spending my career sitting across business development, strategy and client solutions. I specialize in go-to-market strategy, account activation, media planning and content development for clients of all sizes, being able to understand business objectives to drive results. Client history has included American Express, Amazon, Meta Quest, Mythical Games, Maestro Dobel tequila and more.

Experience

• Strategy Lead · Viral Nation04-01-2024 – 07-01-2024

  Led all social media & influencer strategy for Meta Quest, outlining influencer platforms, content approach, social media marketing campaigns and tentpole moment activations, resulting in 50,000+ devices sold Defined, negotiated and closed incremental measurement scope opportunity with Meta, resulting in an additional $1M Managed a team of two individuals tasked with generating RFP responses for Viral Nation social media services, resulting in $2M+ in agency revenue

• Director, Business Development Strategy · Subnation10-01-2021 – 04-01-2024

  Led the development of all outbound agency services proposals within gaming & Web3 industries, building activation platforms spanning brand positioning, product, go-to-market, partner & talent strategy, social media campaigns, digital marketing, OOH & PR for prospective clients, resulting in $4M+ in agency revenue Oversaw revenue team operations, establishing inter-company process for the management of all pre and post-sale opportunities across C-Suite, Account Management and Creative teams Day-to-day lead on NFL Rivals & Amazon accounts, driving strategic activation and account growth within both (NFL Rivals: 150% increase YoY; Amazon 300% increase YoY) Managed and mentored junior business development staff in prospecting, cold outreach, proposal strategy and negotiation

• Sr. Account Executive · Articulate Productions02-01-2021 – 10-01-2021

  Led planning & execution of sponsorship campaigns with Maestro Dobel, Gran Centenario and Sipsmith: Maestro Dobel Artpothecary: Led planning, launch and execution of evergreen campaign focused on supporting modern Mexican artists through a series of live events and digital content, including activations at Frieze, Design Miami and PGA Tour events, driving 50M+ earned media impressions and new account leads for Proximo Spirits Aspen Food & Wine (Maestro Dobel): Led the planning & execution of Dobel’s presence at Aspen Food & Wine, both within the festival via a custom booth space and a bespoke event at Marianne Boesky Art Gallery to launch Dobel’s new Pavito tequila

• Account Executive · Momentum Worldwide09-01-2017 – 07-01-2020

  Managed client and partner relationships within American Express’ NBA & NHL team partnership portfolio, mainly the Boston Celtics, Los Angeles Lakers and New Jersey Devils Ideated and executed events for Amex Card Members, both in-game and at team facilities or third-party locations Led the formation of mid-year and end-of-year account recaps across Amex’s Team Sports portfolio Grew Amex KPI’s through ticket, concession and merchandise programs, resulting in approximately $200M in Amex Card charge volume, 1.5M tickets sold and 200K Card Member engagements

Similar talent on Pangea

Gina S.Experienced Branding and Marketing ConsultantKara Z.Brand Strategy & Marketing Director | Team & Partnership Management, Sales Execution & Omni Channel MarketingNew York, NYShane H.Experienced Marketing Professional | Branding SpecialistChicago, ILKatayoun D.Experienced Marketing Leader | Strategic Project ManagementLos Angeles, CA