Giselle Rochford

About

Giselle is an accomplished demand generation specialist with extensive experience in marketing, business development, and digital strategy. She has worked with both established corporations and startups, excelling in creating strategies that enhance online presence and community engagement. Giselle is also a passionate healthy living blogger and advocate for balanced living.

Experience

• Member · Pavilion2024-08-01 –
• Senior Manager, Demand Generation · Ten Thousand Coffees2022-11-01 – 2025-09-01
• Senior Manager, Demand Generation · RouteThis2022-07-01 – 2022-11-01
• Demand Generation Manager · RouteThis2020-10-01 – 2022-07-01
• Business Development Manager · RouteThis2019-02-01 – 2020-10-01
• Demand Generation Lead · RouteThis2018-02-01 – 2019-02-01
• Marketing Specialist · RouteThis2017-02-01 – 2018-02-01

  Does your support team spend valuable hours working with customers to diagnose Wi-Fi related issues like unsupported or incompatible routers, incompatible range extenders, hidden Wi-Fi networks, and more? RouteThis is a solution used by support teams to cut down on returns caused by Wi-Fi issues, increase resolution rates and reduce the time support spends on Wi-Fi related issues.

• Food, Fitness and Healthy Living Blogger · www.ExSloth.com (Diary of an ExSloth)2013-01-01 – 2017-07-01

  Giselle is the founder, content creator, recipe developer, and voice behind the healthy living blog Diary of an ExSloth (ExSloth.com). Diary of an ExSloth is dedicated to cultivating happiness through healthy, dairy-free recipes, nutrition, fitness, and wellness tips, exercise, and balanced living. Giselle is an ambassador for Fitfluential, Sweat Pink and Girls Gone Sporty and has participated in campaigns with brands like VegaSport, BodyMorphia, The Yoga Emporium and My Yoga Works.

• Digital Marketing Consultant · Yumr2016-01-01 – 2016-04-01

  Develop marketing strategies aimed at growing online presence and building an engaged community on social media and in the Yumr app. Manage social media accounts (specifically Instagram) including developing content strategy, posting, and engaging with the audience. Assist at trade shows and industry events where necessary.

• Product Marketing Intern · SAP2014-05-01 – 2014-08-01

  Worked with Product Marketing teams for SAP ASE, SAP BW, and SAP SQL Anywhere. Developed and updated customer success stories through liaison with account executives. Assisted event management team with planning of technical user conference. Worked with Product Management team to develop product training videos and resources. Managed marketing assets and collateral in a centralized content management system. Wrote internal communications targeted at sales and marketing audiences.

Education

• University of WaterlooHonors Statistics, Mathematics and Computer Science
• St. Joseph's Convent P.O.SAssociate degree, Mathematics

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