Thomas Tielli

About

Digital marketing professional with 8+ years of experience in demand generation, paid acquisition, and SEO optimization. Proven track record of driving lead generation and revenue growth through data-driven strategies and cross-channel campaign management. Expertise in managing multi-channel campaigns (SEM & Paid Social) to achieve targeted ROAS, CPA, and lead generation goals. Skilled in collaborating with cross-functional teams to optimize user journeys and scale marketing efforts in B2B and B2C environments.

Experience

• Senior Digital Advertising Specialist · Moneris01-01-2025

  Manage and optimize campaigns on Google Ads, Bing Ads, Apple Search Ads and various programmatic platforms. Manage and optimize campaigns on paid social channels: Meta, X, Quora, TikTok. Direct the launch of multi-channel marketing campaigns, ensuring alignment between creative, analytics, and paid media teams to achieve campaign objectives. Collaborate with creative teams to develop compelling ad concepts and messaging. Present campaign performance reports to senior leadership, providing actionable insights and recommendations to optimize marketing strategies.

• Demand Generation Manager · UEAT11-01-2022 – 01-01-2025

  Managed multi-channel paid campaigns (Google Ads, Meta, LinkedIn, TikTok) with a 250K−1M annual budget, achieving a 25% increase in ROAS. Optimized landing pages through A/B testing, improving conversion rates by 15%. Developed email nurturing sequences, increasing lead-to-opportunity conversion rates by 20%. Collaborated with vendors and product teams to create resources (case studies, webinars) that aligned with product propositions and supported sales enablement. Partnered with cross-functional teams to align marketing efforts with business objectives, ensuring consistent messaging across all channels.

• Digital Acquisition Manager · Guru Beverage Inc.02-01-2022 – 11-01-2022

  Developed and executed paid acquisition strategies across Google Ads, Snapchat, TikTok, and Meta, achieving a 20% reduction in CAC. Management of projects related to SEO, UX and E-commerce of the guruenergy.com website.

• Product Owner / SEO Expert · Intact01-01-2020 – 12-01-2021

  Vision, strategy and roadmap development of Belair sites in line with business objectives. Spearheaded SEO strategies that increased organic traffic by 8% and improved keyword rankings for 20+ high-value terms. Led cross-functional teams to implement SEO and UX optimization strategies. Partnered with UX designers and developers to optimize website navigation and user experience, leading to an increase in conversion rates. Implementation of growth hacking strategies within the various promotional sites.

• Marketing & eCommerce Project Manager · Webtarget05-01-2018 – 11-01-2019

  Managed digital advertising strategies with a $150K annual budget, achieving a 20% increase in ROAS across Google Ads and social media campaigns. Analyze and make recommendations on the SEO Strategy. Manage the production and publication of content for websites, blogs, social networks, and newsletters. Project Management for websites improvement and creation.

Education

• Université LavalMaster of Business Administration (MBA), Strategic Marketing
• Paris School of BusinessMaster I of Business Administration (MBA), Communication & Media
• BI Norwegian Business SchoolBachelor of Business Administration (B.B.A.), Marketing

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