Supriya Daswani

About

With a background in demand generation and marketing, this individual has a strong track record of driving lead generation and marketing initiatives. They have held roles as a Demand Generation Manager at several companies, including Flinks, Event Temple, Dyspatch, Bananatag, and Somerville Academy. Their experience includes building strategic plans, increasing lead growth, managing SEO strategies, and optimizing the customer journey. They have also been instrumental in shaping quarterly marketing strategies and managing CRM systems. Their education includes completing programs at Lighthouse Labs, Red Academy, and The University of British Columbia. With a focus on driving growth and implementing effective marketing strategies, this individual has demonstrated a strong ability to drive results and contribute to the success of the companies they have worked for.

Experience

• Demand Generation Manager · Flinks03-01-2023

  As a Demand Generation Manager at Flinks, responsible for driving lead generation and marketing initiatives.

• Demand Generation Manager · Event Temple05-01-2022 – 03-01-2023

  Built a strategic plan that led to 62% lead growth YoY and 2.3x monthly recurring revenue. Strategized, built, and implemented a robust lead-generating inbound funnel through new and repurposed content, increasing MQLs by 54%. Introduced an automated program to increase prospect touch points and built and sent marketing newsletters to segmented persona lists.

• Demand Generation Manager · Dyspatch10-01-2021 – 03-01-2022

  Responsible for leading growth initiatives, managing SEO strategies, paid media, conversion rate optimization, and marketing campaigns. Instrumental in planning and shaping the quarterly marketing strategy through data analysis and reporting. Managed the Hubspot CRM and aligned marketing and growth initiatives to new product releases.

• Demand Generation Manager · Bananatag08-01-2020 – 10-01-2021

  Optimized the customer journey from initial interaction to conversion, managed all paid media campaigns and SEO initiatives. Increased total paid leads and expanded overall paid traffic. Contributed extensively to website optimization and improvement, and provided channel-level reporting for the marketing team.

• Demand Generation Manager · Somerville Academy10-01-2019 – 10-01-2020

  Responsible for driving marketing initiatives at Somerville Academy.

Education

• Lighthouse Labs
• Red Academy
• The University of British Columbia

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