Madelynn Conrad

About

With a background in marketing and demand generation, I have a proven track record of developing and executing successful multi-channel campaigns to drive lead generation and brand visibility. My experience includes roles such as Demand Generation Manager at Emi Labs, where I oversaw initiatives in NA & LATAM, and Senior Demand Generation Manager at Therapy Brands, where I achieved a 53% increase in conversions and a 24% decrease in CPL YOY. As Director of Marketing at Lift Our Planet, I provided effective support and oversight to Marketing and Sales departments, ensuring a customer retention rate that exceeded expectations. My skills include data analysis, GTM strategy, project management, and staff training. I am passionate about driving engagement and improving lead quality while reducing costs. My expertise in developing compelling marketing assets and maintaining collaborative relationships with sales teams has contributed to the success of various organizations.

Experience

• Demand Generation Manager · Emi Labs07-01-2023

  Connecting frontline talent acquisition leaders with a dream team of BDRs & AEs, one campaign at a time. In this role, I oversee demand generation initiatives and performance in NA & LATAM, developing multi-channel campaigns from strategy to execution stages and maintaining a constant collaborative relationship with Sales.

• null · Uptempo04-01-2022 – 04-01-2023

  No description provided

• Senior Demand Generation Manager · Therapy Brands12-01-2020 – 04-01-2022

  As the Senior Demand Generation Manager for TherapyBrands, I am responsible for developing and executing a data-educated lead acquisition strategy through multi-channel targeted lead generation campaigns including: email, PPC, organic, webinars, events, social, display advertising, and retargeting to generate a consistent flow of marketing qualified leads to meet growth targets with a budget exceeding 1M annually. I utilize product and brand messaging to craft compelling marketing assets to drive engagement across paid and organic channels with the goal of continually improving lead quality while reducing cost per lead and increasing overall lead volume. I monitor and report campaign performance with tracking across marketing KPIs including impressions, clicks, web visitors, video views, collateral downloads, etc and identify gaps and conversion opportunities through segmentation analysis. In 2021, my campaigns resulted in a 53% increase in conversions and a 24% decrease in CPL YOY, and demand generation continues to be the primary source of leads for the segment.

• Director of Marketing · Lift Our Planet12-01-2019 – 12-01-2020

  As the Director of Marketing at Lift Our Planet and its associated 501c3 foundation, I oversaw the development and execution of all global marketing, sales, and education initiatives. While strategizing with and reporting directly to our CEO, I took leadership over our organization's day to day operations and maintaining corporate relationships with vendors, staff, benefactors, and clients. By providing effective support and oversight to our Marketing and Sales departments, I ensured a customer retention rate that exceeded expectations despite the COVID-19 pandemic and led the company into a successful season.

• Marketing Manager · Advanced Energy Economy (AEE)11-01-2018 – 11-01-2019

  During my time as AEEs Marketing Manager, I oversaw all department activity and developed digital marketing strategies to generate leads, increase national brand visibility, and develop positive customer relationships for AEE and its 7+ associated brands. Using data analysis and GTM strategy, my department regularly exceeded projected KPIs. Additional responsibilities included project management, staff skills training (software), video editing, webinar support, website maintenance, and graphic design.

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