Gloria Idowu

About

Currently pursuing a Bachelor's degree in Mass Communication at Caleb University Lagos, expected to graduate in 2024. Gained diverse experience in communications and marketing roles across several tech and media companies. Served as a Communications Associate at GetEquity (Techstars 23), contributing to internal and external communications and public relations. Worked as a Content Marketing Associate at Keza Africa (Techstars '22), developing content strategies and supporting marketing campaigns. As a Marketing Associate at Zeddpay, created content strategies, managed social media accounts, and initiated email marketing campaigns. Interned at PricePally, focusing on content marketing plans and SEO optimization. Additionally, wrote lifestyle articles for Pulse Nigeria, applying SEO best practices to increase website traffic. Skilled in content creation, social media management, and SEO, with a strong foundation in communication and marketing principles.

Experience

• Communications Associate · GetEquity (Techstars 23)01-01-2024 – 05-01-2024

  As a Communications Associate, likely contributed to managing internal and external communications, creating content, and supporting public relations efforts.

• Content Marketing Associate · Keza Africa (Techstars '22)09-01-2023 – 12-01-2023

  As a Content Marketing Associate, likely contributed to developing and executing content strategies, creating engaging content, and supporting marketing campaigns.

• Marketing Associate · Zeddpay07-01-2022 – 03-01-2023

  - Created content strategy to increase brand awareness across all social media platforms. - Started email marketing to reach out to users on the waitlist. - Collaborated with the design team to produce high-quality content. - Shared different types of content through various channels. - Ensured a substantial and continual web presence. - Managed all social media accounts.

• Marketing and Communications Intern · PricePally08-01-2022 – 09-01-2022

  - Created content marketing plans and established short-term objectives. - Regularly delivered engaging content. - Optimised content considering SEO and Google Analytics.

• Content Writer · Pulse Nigeria02-01-2022 – 08-01-2022

  - Wrote articles on lifestyle for the website (food, culture, health, and travel) (https://www.pulse.ng/author/gloria-idowu) - Researched topics linked to industry (combining online sources, interviews, and studies) - Applied SEO best practices and conducted keyword research to increase website traffic for the company website. - Created attention-grabbing headlines and body text to draw in the target audience.

Education

• Caleb University LagosBachelor's degree, Mass Communication

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