Gordon Donnelly

About

Experienced in driving growth for startups, SMBs, and enterprises using data-driven strategies across paid and organic media. Specializes in SEO, content creation, and acquisition strategies across various verticals including Health & Medical, DTC, SaaS, and Cannabis & CBD. Managed keyword strategy, content production, technical SEO, and analytics.

Experience

• Director of Web Strategy · Triple Whale04-01-2022 – 06-01-2024

  Managed a team of Webflow developers, UX designers, and content & SEO personnel. Business grew 20% MoM consistently and recently raised $25M series B round. ARR grew from $10M to $25M+ in my time at the company.

• Owner · Beacon Marketing2019-02-01 –

  Demand generation and digital marketing for startups. Scaled SOLs for a medical robotics startup by 133% using Facebook, LinkedIn, and Google Ads. Increased sales by 100% YoY. Scaled revenue by 3X per month for a performance eyewear retailer while maintaining ROAS. Grew SOLs by 75% in first 6 months for medical device startup. Managed SEO and analytics for a multi-billion dollar cannabis vendor with 50+ ecommerce storefronts. Regularly performed tech SEO, content, and CRO audits for clients. Managed 10+ accounts for our programmatic display offering. Clients included Optomed, Barrett Medical, FindKeep.Love, Method Seven, Crayon, Theory Wellness, Vesta Divorce, Zolt, Boston Hempire, Curaleaf, KLC Cybersecurity, and more.

• Director of Demand Generation · PlenOptika2020-02-01 – 2022-06-01

  Built paid acquisition program from scratch. Turned it into a pillar of growth for the business. Built lead tracking and nurture program from scratch w/ HubSpot. Scaled qualified leads by 404% in the first year, which contributed to a 233% increase in domestic revenue growth and Series A.

• Marketing Manager · PWRFWD2021-01-01 – 2022-03-01

  Built paid acquisition channels from the ground up. Generated 316% ad revenue growth in year one. Built email, SMS, rewards, and referral programs from scratch. Helped founders develop and hit KPIs to assist with seed round.

• Senior SEO Specialist · WordStream2020-05-01 – 2022-05-01

  Managed keyword strategy, rank tracking, technical SEO, and analytics for all non-paid channels. Responsible for strategy and execution of the blog. Grew from 1M monthly sessions to over 3M. Oversaw organic growth through acquisition by Gannett for $130M.

• SEO & Content Specialist · WordStream2018-11-01 – 2020-05-01
• SEO & Content Associate · WordStream2017-04-01 – 2018-11-01

Education

• Emerson CollegeBachelor of Fine Arts (BFA), Writing, Literature, And Publishing
• Connecticut CollegeEnglish Language and Literature, General

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