Joseph Helline

About

Highly motivated and results-oriented Marketing Director with over a decade of experience in driving business growth through strategic digital marketing, data analysis, and innovative branding. Proven track record of increasing sales and enhancing online presence for diverse brands by leveraging expertise in SEO, PPC, social media development, and marketing automation. Adept at leading cross-functional teams, managing multi-million dollar budgets, and delivering data-driven insights to inform business decisions. Seeking to leverage my skills and experience to drive impactful marketing strategies and elevate brand performance for forward-thinking organizations.

Experience

• Performance Marketing Director · Blueroot Health06-01-2022

  I oversee the marketing strategy, advertising, and SEO for four brands. These brands each operate within a niche of the vitamin and supplement industry, requiring my team to meet strict regulatory standards while still growing yearly revenue and meeting brand compliance. I have succeeded in growth strategies that fully saturate marketing efforts across all channels and built out sales funnels designed to attract new customers and convert them into brand advocates.

• Lead Strategist · The Karcher Group01-01-2022 – 01-01-2022

  I create the overall plan to achieve our clients' goals and work with our team to put those plans in motion. My primary focus on the execution side is related to PPC, SEO, and analytics. I manage over 30 client strategies and personally am responsible for their PPC and SEO campaigns. Responsible for the planning and success of 30+ clients at a time. Creation and presentation of strategy to potential clients. Managed an annual $2MM advertising budget across multiple industries. SEO research for content strategies and overall site structure to achieve higher rankings on Google. Technical on-page enhancements of core web vitals (LCP, FID, CLS) by identifying issues and working with the development team to implement solutions. Provide direction to SEO and PPC analysis during execution of strategies. Google Ads, Google Analytics, Amazon Ads, Amazon DSP, Walmart DSP, Facebook/Instagram Ads, Bing Ads, TikTok Ads.

• Marketing Manager · Leppo, Inc.01-01-2018 – 01-01-2022

  Established and led all marketing efforts for one of the largest rental companies in America. Led the development and delivery of the annual marketing plan and budget to the leadership team, set strategic goals and deadlines, oversaw the entirety of marketing efforts for 12 store locations. Developed and launched a new website, lepporents.com. Responsible for all future website updates and modifications as requested by the leadership team. Successfully opened, supported, and established local presence of 5 new store locations throughout the Southeastern United States through networking, Google Ad campaigns, local event promotions, and press releases. Grew organic and paid search traffic through comprehensive SEO practices. Grew web traffic by over 110% for two consecutive years, increasing our base users of 52,000 to 217,000,000 through heavy digital advertising. Work as lead contact for company vendors on projects (website creation, promotional giveaways, tradeshow setup, etc.). Work with internal tools using SQL, Python, and Javascript. Developed and managed internal sharepoint for company resources. Established conversion tracking and goals for the company site. Designing print and web advertisements.

Education

• The University of AkronComputer and Information Systems Security/Information Assurance

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