Grace Yu

About

Grace Yu is a product designer and UX strategist with experience spanning banking, fintech, SaaS, crypto, and edtech startups. I'm currently pursuing post-graduate opportunities in 2026. My work includes internships at Scotiabank, TD Bank, Harpie, AccessAlly, Skillify, and Enbridge, with Hack The North and HawkHacks recognition. I mentor design at UW/UX, have served as a TA for UX courses, and have held leadership roles such as President of UWCSA and Design Executive of the Arts & Business Society. Portfolio at https://gracejyu.com.

Experience

• Visual Designer · Scotiabank05-01-2025 – 08-01-2025

  Client Experience Strategy

• User Experience Designer · TD Bank01-01-2025 – 04-01-2025

  Defined UX strategy roadmap for a homeowner’s journey by leveraging user research insights; led design, prototyping, and concept testing of an innovative tool to help prospective home buyers understand their personal affordability. Created North Star vision to guide affordability-focused initiatives.

• Product Designer · Harpie09-01-2024 – 01-01-2025

  Led the design and launch of Harpie Rewards by implementing gamification features (points, referrals, leaderboard) driving high user engagement and activation; redesigned Wallet 2FA to optimize visual hierarchy and reduce friction.

• Product Design Intern · Harpie06-01-2024 – 08-01-2024

  Enhanced the onboarding experience and redesigned Wallet 2FA (multichain RPC) to help web3 users safely conduct transactions.

• Teaching Assistant for User Experience Design · University of Waterloo05-01-2024 – 08-01-2024

  TA for BET 350 — Provided personalized feedback and mentorship to 200 students on user-centered design thinking.

• Digital Marketing Technologist · AccessAlly09-01-2023 – 12-01-2023

  Led UX improvements for a WordPress LMS plugin, prioritized 1000+ feature requests, designed key features, and facilitated developer handoff.

• Product Design & Marketing Manager · Skillify01-01-2023 – 04-01-2023

  Led UX/UI for core features of a coding bootcamp’s landing page and student portal; managed marketing roadmap across 5 channels and launched MVP in April 2023.

• Customer Care Operations · Enbridge05-01-2022 – 09-01-2022

  Managed cheque database and payments; maintained Excel databases; supported invoicing and customer data accuracy.

• Barista · Tiger Sugar07-01-2020 – 08-01-2021

  Independently managed shop operations; earned 5-star Google reviews for service; trained and supervised new staff.

• Accounting Assistant · CHENG-CHUNG YU PROFESSIONAL CORP.03-01-2017 – 05-01-2021

  Supported CEO with tax returns, financial statements, and client requests; prepared tax returns, financial statements, and invoicing.

Education

• University of WaterlooBachelor of Arts - BA, Arts & Business, Communication Arts & Design Practice
• National Taiwan UniversityExchange, College of Management
• Markville Secondary SchoolHigh School Diploma, High School/Secondary Diplomas and Certificates

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