Greg Davis

About

I have more than 20 years of experience in copywriting, copy editing, and content creation. I am proficient in SEO, UX, and SaaS, and certified in Prompt Engineering for ChatGPT. I have a proven track record of delivering compelling content and branded campaigns that drive awareness, engagement, and loyalty for B2B and B2C markets. Some of my achievements include contributing to Columbia Bank's growth from $2.59 billion to more than $50 billion in assets, and leading corporate communications at Ascend Federal Credit Union, where I helped the organization grow to $3.2 billion. I am passionate about storytelling, creative writing, and web content writing, and always eager to learn new skills and explore new opportunities. Let's connect!

Experience

• Internal Communications Copywriter · Columbia Bank03-01-2022 – 04-01-2023

  Helped internal communications team write and copy edit three internal newsletters. Helped write and copy edit internal and external copy for two mergers (Merchants Bank of Commerce and Umpqua Bank) and a company-wide IT infrastructure upgrade (core conversion). Worked with a team of subject matter experts from Columbia and Umpqua on both internal and external communications including brochures, emails, letters, and newsletter copy. Achievements include helping increase Columbia Bank's assets from $2.59 billion to more than $50 billion and increasing locations from 150 branches and ATMs to more than 300 in Oregon, Washington, Idaho, California, and Nevada.

• Corporate Communications Lead · Ascend Federal Credit Union11-01-1999 – 07-01-2021

  Provided corporate communications leadership and delivered effective copywriting for Middle Tennessee's largest credit union. Wrote and edited continuously excellent copy, upholding brand voice and quality standards. Developed promotional campaigns including print and digital marketing. Oversaw content for press releases, advertising, direct mail, and statement inserts. Produced the quarterly membership newsletter. Responded to media queries. Spearheaded a new comprehensive crisis communications plan. Served as the credit union's primary contact with a public relations firm. Achievements include contributing to the credit union's growth from $616 million to more than $3.2 billion, increasing membership from 101,000 to more than 220,000, directing strategic marketing for a two-year company-wide IT infrastructure upgrade, marketing the Ascend Amphitheater, conducting money management presentations, developing a scholarship program, and establishing a program for young members.

Education

• Tennessee Technological UniversityBachelor of Science, Journalism

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