Guy Krenn

About

Hi, I’m Guy — a content marketer and copywriter helping credit unions, community banks, and fintechs connect with their audiences and drive measurable growth. I specialize in content strategy, SEO copy, and multi-channel member communications for mission-driven financial organizations. Whether launching a new website, growing an audience through email and social, or optimizing digital campaigns with AI tools and analytics, I create content that converts.

Experience

• Content Marketer and Copywriter · Industry Copywriting09-01-2021

  Lead content marketing and copywriting projects for credit unions and financial institutions nationwide, with a focus on SEO, conversion, and member engagement. Served as key copywriter in full rebrand and website overhaul for a Jacksonville-based credit union ($591MM assets, 41K+ members); restructured legacy content, crafted new brand voice, and wrote SEO-driven site copy. Write monthly email newsletter (45K+ subscribers), press releases, radio/TV scripts, vlogs, and other member communications for New Mexico-based credit union ($1B assets, 65K+ members). Delivered full website copy for Los Angeles-based credit union ($2B assets, 90K+ members); identified tone for entertainment industry audience, organized SEO structure, and led copy through all revision cycles. Write long-form, SEO-optimized blog content for a financial services-focused agency serving credit unions and banks across the U.S.

• Digital Content Strategist and Copywriter · Del Norte Credit Union03-01-2020 – 09-01-2021

  Led all copy and messaging for the redesign of dncu.com, covering the full scope of the credit union’s offerings—from deposits and lending to investment services and community initiatives. Created SEO-driven web content, member communications, and marketing campaigns across digital channels. Used web, social, and email data to optimize content for conversion, organic growth, and engagement. Delivered significant year-over-year improvements, including a 19% increase in average session duration, 39% growth in unique pageviews, and a 22% drop in bounce rate. Social traffic also improved substantially, with a 267% increase in session duration, 64% more pages per session, and a 45% decrease in bounce rate. Helped DNCU gain the overall social media audience lead among similarly sized institutions, outperforming larger regional competitors in engagement. Collaborated with internal teams and vendors to refine messaging, guide performance reporting, and execute process improvements. Directed and launched digital ad campaigns across online banking, social media, web, and email platforms. Also supported communications with external media and internal stakeholders, including press releases, vendor contract negotiations, and organizational updates.

• Content Manager & Digital Marketing Specialist · eVisas.Com12-01-2010 – 03-01-2020

  Led digital marketing and content operations for a multi-destination travel visa platform, managing all on-site content, UX, and SEO strategy. Designed and built a responsive WordPress site, achieving 90%+ Pagespeed Insights scores on desktop through technical SEO and performance optimization, even on a shared server. Used Google Analytics and Google Search Console to drive content and conversion decisions across landing pages, lead forms, and email nurture campaigns. Implemented keyword-focused domain strategy and content updates that significantly increased organic traffic. Also identified underperforming digital marketing channels, reallocated budgets, and drove more efficient user acquisition strategies. Played a strategic role in improving site architecture, user experience, and lead capture across the customer journey.

Education

• HubspotCertificate, Content Marketing
• HubspotCertificate, Email Marketing
• UdacityDigital Marketing Nanodegree, Digital Marketing
• The George Washington UniversityBachelor of Arts (B.A.), International Affairs

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